What should brands focus on in 2021?

While most people look at 2021 with fear, we know that we now have almost 12 months of our new reality to learn from, which means that we can be better prepared for what is coming, personally and professionally.

And many are looking for brands to help them lighten the burden.

For brands, this means focusing on love more than awareness.

"Post-Corona people are looking for brands that will help them navigate the current situation," wrote Emily, the official at the "DataSpective" website.

She added that they "are attracted to brands with clear goals and values ​​to provide them comfort and offer them a solution to a problem or overcome current issues."

Forbes provided information for the food and lifestyle industries to watch out for in the new year.

Before 2020, the world was already facing high rates of anxiety, depression and loneliness. Millennials and Generation Z were on top of this, but in 2020 our mental health bore a new burden.

And one in four adults between the ages of 18 and 24 say that they contemplated suicide in the spring of 2020, according to the American Center for Disease Control, specifically citing the Corona pandemic as the main cause.

Those under the age of forty believe that caring for mental health is just as important as caring for physical health, and discussions on mental health have become more open and less stigmatized, especially between millennials and Generation Z.

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