Promote bulk consumption, key consumption, and release rural consumption potential——
A wave of policies to promote consumption
Our reporter Feng Qiyu
A few days ago, the Ministry of Commerce and other 12 departments issued the "Notice on Several Measures to Promote Bulk Consumption and Key Consumption and Promote the Release of Rural Consumption Potential" (hereinafter referred to as the "Notice"), proposing to further promote bulk consumption, key consumption, and release rural consumption. potential.
Recently, relevant experts said in an interview with a reporter from the Economic Daily that the "Notice" aimed at major problems in the current consumer market in my country, and promoted the return of the domestic consumer market to normalcy by boosting bulk consumption, key consumption, and releasing rural consumption.
In 2021, with the new crown pneumonia epidemic under effective control, my country's consumer market is expected to gradually return to the normal growth range.
Targeted policies stimulate consumption vitality
"In 2020, my country will take the lead in realizing positive economic growth among the world's major economies, and domestic epidemic prevention and control, resumption of work and production, and resumption of business and markets are all at the forefront of the world." Guan Lixin, deputy director of the Institute of Circulation and Consumption, Ministry of Commerce Said that this has created a good environment for the steady development of consumption, especially since August 2020, the consumer market has begun to achieve positive growth, and the total retail sales of consumer goods has shown an accelerated recovery trend.
However, due to the impact of the new crown pneumonia epidemic, the consumption of automobiles, furniture, home appliances, and catering will be severely affected in the early part of 2020, and rural consumption will also be greatly affected.
Guan Lixin believes that the introduction of this policy is precisely to better meet the consumer demand of consumers during the epidemic, release the consumption potential of key commodities and services that dominate the consumer market, and better improve rural consumption. The environment promotes rural revitalization.
"The Ministry of Commerce and other 12 departments have put forward relevant policies and measures in a targeted manner, further improving the system and mechanism for promoting consumption, and strengthening the fundamental role of consumption in economic development."
Zou Yunhan, an associate researcher of the Economic Forecasting Department of the State Information Center, said that after the outbreak of the epidemic in 2020, the demand side experienced sudden weakness.
As the situation of epidemic prevention and control continues to improve, the consumer market has become increasingly active and steadily repaired.
At the same time, the consumer market shows the increasingly prominent phenomenon of consumption classification, emerging consumption rising against the trend, price factors boosting the recovery of auto consumption, housing-related consumption recovery lagging, service consumption suffers the most significant impact, and upgraded consumption resilience differences.
Judging from the whole year of 2020, the consumer market has continued its steady recovery trend, but it is still far from returning to normal growth.
"Under the influence of the epidemic, consumption power has been significantly impacted, consumption willingness has been significantly tightened, low-income groups have weak income repair capabilities, and consumption return is still constrained, and other issues have affected the consumption repair speed." Zou Yunhan analyzed that in this case Under circumstances, it is necessary to further stimulate the vitality of the consumer market through targeted policies.
All walks of life will accelerate recovery
Experts said that the "Notice" made specific arrangements to promote bulk consumption, key consumption, and release the potential of rural consumption, with outstanding highlights.
From the perspective of automobile consumption, Zou Yunhan believes that the “Notice” not only emphasizes that there is policy support for the purchase of automobiles on the demand side, but also encourages qualified gas stations to develop non-oil business and rich expressway service areas in the post-purchase use stage. Measures such as commercial formats and the creation of transportation and travel consumption clusters will further stimulate the consumption potential of subsequent specific links after purchase and create an automobile consumption ecosystem.
At the same time, Guan Lixin also said that relevant policies pay more attention to promoting the transformation of automobile purchase management to use management, and will continue to optimize the consumer's automobile experience.
From the perspective of furniture and home appliances consumption, focus on improving the furniture and home appliances consumption chain from the perspective of the product life cycle.
"While encouraging the replacement of furniture and home appliances, it also supports the construction of a recycling system for waste materials, promotes the replacement of old and new, and realizes green consumption." Guan Lixin said.
From the perspective of catering consumption, it will guide its green development while supporting the recovery of the catering industry.
Coordinate the introduction of supporting policies such as tax reduction and exemption and rent, and accelerate the cultivation of green catering entities.
Zou Yunhan believes that emphasizing the concept of green catering will not only further reduce the pollution and environmental damage caused by various methods in the processing and production process, but also echo the initiative of saving food and pay attention to saving resources.
Looking forward to the consumer market in 2021, Zou Yunhan believes that service consumption is basically free from the impact of the epidemic.
"As long as the domestic epidemic continues to be effectively controlled and the spread of the epidemic can be dealt with quickly, service consumption will usher in an accelerated recovery period, and the main types of consumption will gradually return to the normal growth range."
Among them, the rebound in education, culture, and entertainment consumption will further increase, film consumption and tourism consumption will gradually get rid of the impact of the epidemic, and catering consumption will return to the normal growth range.
At the same time, the consumption growth of key commodities will also change.
Under the influence of factors such as economic downward pressure and the low industry cycle, the main supporting factors for the recovery of automobile consumption will still be policy subsidies, price cuts by manufacturers and replacement demand.
In 2021, there is still room for the demand for auto replacement, policy support is still strong, and there is still room for growth in auto consumption.
In addition, as real estate control policies are not relaxed and the influx of funds into high-risk areas has been severely cracked down, housing consumption will maintain a steady growth after a wave of demand is released, and the differentiation between first- and second-tier cities and third- and fourth-tier cities will be more obvious.
Play the basic role of consumption
When talking about how to further promote the recovery of consumption and the release of potential in 2021, Guan Lixin said that it is necessary to comprehensively use demand-side management and supply-side reforms to give play to the basic role of consumption and the key role of investment, enhance residents' consumption capacity, enrich the supply of products and services, and improve urban and rural areas. Consumption infrastructure, optimize the urban and rural public service system, and combine the expansion of consumption with the improvement of people's quality of life, so as to better implement the strategy of expanding domestic demand and promote the formation of a strong domestic market.
Zou Yunhan emphasized that there are two issues that deserve attention in the release of rural consumption potential.
On the one hand, we must pay attention to the problem of weak income repair ability of low-income groups.
The epidemic has forced the world’s major economies to adopt strong monetary stimulus policies again, and the distribution is more biased towards capital factors. The wealthy class with capital income as the main source of income will have better opportunities for asset appreciation, and there is a risk of widening the gap between the rich and the poor. Up.
On the other hand, we must pay attention to the rural consumption environment.
With the rapid development of new business formats and models in the consumer market, the lack of self-discipline and standards in the development of the industry and the obvious increase in consumer complaints have quickly become prominent.
Rural consumer protection and other consumer soft environments are relatively lagging behind, which may affect the confidence and satisfaction of rural consumers.