[Economic Observation] To run "high speed", new energy vehicles need to "drive" steadily

　　In the past few days, new energy auto stocks have maintained a general upward trend, and the stock prices of many companies have continuously hit record highs.

　　Since the market launch in the second half of last year, new energy vehicle stocks and funds have become the leading investment themes in the market.

The market value of a number of new energy vehicle companies has doubled, and related theme funds have garnered 40% of the monthly income...The "take-off" new energy vehicle market continues to stimulate the nerves of investors.

　　With the triumphant advancement, new energy vehicles are also constantly facing bearishness from all sides, and the market has experienced several large fluctuations.

However, this does not affect the market's optimistic expectations.

　　According to the "New Energy Automobile Industry Development Plan (2021-2035)" released in November last year, by 2025, domestic new energy vehicle sales will reach about 20% of total vehicle sales.

To achieve this goal, the domestic sales of new energy vehicles need to increase more than four times within five years, that is, the annual sales volume of new energy vehicles is at the level of one million, and its development space can be imagined.

　　The automobile industry is a globalized industry. While the Chinese market is making efforts, major markets such as the United States and Europe have also shown strong interest in new energy vehicles.

The United States and 26 European countries have formulated their own electric vehicle subsidy policies, tax incentives, and various supporting promotion policies. Many countries have also put out fuel vehicle sales ban plans... These are all provided for the "take off" of the new energy vehicle market With strong support, this new product of "battery + wheels" not only combines the profitability of the cycle and the attributes of technological growth, but also shoulders the burden of energy revolution and green development.

In a word, the stock price of new energy vehicles can be bearish, but the future cannot be questioned.

　　It should be noted that after years of development, some key issues in the field of new energy vehicles have been gradually resolved.

Take, for example, subsidies that have been criticized in the past. This year, a new policy of 20% decline on the basis of 2020 has been officially implemented on January 1.

However, such a piece of news, which was placed two years ago that could completely influence the pace of automakers' building and selling cars, is now completely overwhelmed by news of new car sales in the market.

　　The willingness of the policy to decline is as firm as ever, but the content of the policy no longer has a fundamental impact on the overall strategic layout and long-term competition of auto companies.

Industry insiders can finally say sincerely: "The subsidy decline has limited impact on the development of new energy vehicles."

　　Throwing away the "crutch" of subsidy policy, the new energy vehicle market seems to grow up "overnight".

Today, new energy vehicle products on the market have received more and more recognition in terms of performance, quality, innovation and price.

This also adds confidence to the capital market to further support new energy vehicles.

　　Since the second half of last year, the domestic new energy vehicle market has shown strong demand, especially the private consumer market has seen substantial growth.

This makes the industry optimistic about the market situation this year.

It is estimated that this year, the domestic new energy vehicle market will grow by 30%, reaching a market size of 1.8 million vehicles. Both high, middle and low end new energy vehicles will show a significant growth trend.

　　No matter from which point of view, new energy vehicles have run on a fast-developing track, and the players on the track are constantly tearing off the label of "unreliable" to prove their strength.

　　But at the same time, the problem is obvious.

As a master of industrial civilization, as an important force for the advancement of industrial civilization to digital civilization, the automotive industry needs innovation, as well as accumulation and precipitation.

At present, the latter is not obvious enough in new energy vehicles.

　　While the new energy vehicle market "takes off", domestic and foreign new energy vehicles have also entered a period of concentrated outbreaks of quality problems. The frequent occurrence of vehicle accidents, frequent product recalls, reduced battery life, poor quality control and other issues have been questioned by all walks of life .

It is hard to say that these have nothing to do with the lack of experience and lack of service awareness of many new energy vehicle manufacturers.

　　Essentially, automotive products are consumer products.

All technological innovations and model innovations must ultimately be reflected in details such as craftsmanship, quality, service and guarantee.

If the new energy vehicle cannot walk steadily on the road, its "take-off" market will eventually become a capital game.