China News Service, Qinghai, Hainan, January 7th. Title: Live broadcast of Tibetan "Weiya" by Qinghai Lake: A new approach for Cordyceps to the world
Author Qi Zengbei
The cold winter is here, and the cold wind on the shore of Qinghai Lake makes people unable to move forward.
Tashi Zhuoma and her husband Peng Mao Duojie, a herder from Jiangxi Gou Town, Gonghe County, Hainan Tibetan Autonomous Prefecture, Qinghai Province, were busy at home. They sorted things into boxes according to the orders of netizens. After two days, these came from Qinghai Lake. Bian's specialty products will appear in the hands of buyers across China.
Tashi Zhuoma told reporters: “In the past, it could only be sold to tourists who travel to Qinghai Lake. I didn’t expect to sell hometown specialties through the Internet.” Three years ago, Zhuoma didn’t know online shopping, did not know how to live broadcast, herd cattle, Picking mushrooms, digging cordyceps and caring for her family are all her life.
In 2017, Zhuoma saw her daughter go shopping on Taobao on her mobile phone and could buy things with just a few clicks.
Zhuoma's first reaction was that he couldn't see the boss and couldn't touch things. How could he know if it was a lie?
Persuaded by her husband and daughter, Tashi Zhuoma tried online shopping for the first time. After the goods arrived, she was pleasantly surprised to find that the quality of the goods sold by this "invisible boss" was quite good.
When sleeping at night, the husband asked: "Can we also sell things through Taobao?" But Zhuoma believes that people who are illiterate like them should just keep cattle.
But Zhuoma's daughter persuaded her that if she didn't understand, she would fall behind, and everyone would buy things online.
Since then, the husband and wife have been studying Taobao every time they spend their leisure time. In order to gain a deeper understanding, the two who have never traveled far away "have a hot mind". For the first time, they boarded a plane and flew to Shandong Province to find e-commerce friends to "learn". .
In 2019, an account called "Tibetan Big Sister Tashi Zhuoma" was launched live on Taobao.
"In the beginning, I could only sing and dance in the live broadcast room, and I couldn't understand the barrage sent by netizens." Zhuo Ma said that in order to make the live broadcast well, she asked her children to teach her to read and learn to speak Mandarin following the "News Network" and film and television dramas. .
Watching her bounce around on her mobile phone, some rumors slowly spread in the village, "Not only the people in the village, but even relatives and friends don’t understand. I think I’m not doing business all day and talking to myself on the phone." Zhuo Ma wanted to give up several times and stopped broadcasting for a long time.
In May 2020, Tashi Zhuoma was digging cordyceps while selling cordyceps live. This allowed netizens thousands of miles away to see the real process of digging cordyceps. The goods sold better than before. Sometimes the live broadcast would reach the villagers’ harvest for a year. , Some villagers began to take their own things to Zhuoma for sale.
Gradually, the news that "Dolma can exchange goods for money" spread in the town.
"Nowadays, nearly 100 herders come to me every day to'get goods for money', and each person can exchange at least 400 yuan (RMB, the same below), up to 1,000 yuan." Zhuoma said.
In addition to cordyceps and yellow mushrooms, there are beef jerky, wolfberry, saffron... Less than half a year after the official live broadcast, Zhuoma has sold 500,000 yuan of specialty products.
When the mayor heard that Zhuoma was doing live broadcast, he put an e-commerce poverty alleviation project in her home and set up the first individual yak meat processing factory around Qinghai Lake.
Zhuoma hopes that more Qinghai specialty products will go to the world through her live studio.
Now what Tashi Zhuoma wants to do most is to gather all the people in the village who have read books to form a team to sell Qinghai specialty products.
Tashi Zhuoma said: "There are many children in the village who have not been admitted to college and can only go home to herd cattle and sheep. I think it is a pity that they should not only have grassland, cattle and sheep in their minds."
According to the monitoring of the Ministry of Commerce of China, from January to November 2020 alone, there will be more than 20 million live broadcasts of Chinese e-commerce.
On the Taobao live broadcast platform, "agricultural and animal husbandry democratic broadcasting" such as Zhuo Ma has exceeded 100,000 people, driving 1 million farmers and herdsmen to become rich.
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