Seeming to be handwritten, Kia's new logo is no longer circled and features an unbroken path for added dynamism.
More geometric, the manufacturer's new visual identity was presented during a pyrotechnic show in Korea, during which drones fired fireworks.
An event that entered the Guinness Book of Records.
The brand's slogan has also been given a facelift: “Movement that inspires” (or “Un Mouvement qui inspires” in French) replaces “The Power to Surprise” (“The power to surprise”).
Kia - DR
On January 15, Kia will reveal its new strategy which will be essentially based on electrification, thanks to the new platform also shared by Hyundai.
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Guinness book of records