Chinanews client, Beijing, January 5 (Reporter Zhang Xu) After experiencing the rumors of the previous shutdown, Xiami Music finally ushered in its last moment.

　　On the morning of January 5, Xiami Music announced that due to business development adjustments, we will stop Xiami Music services at 0:00 on February 5, 2021.

　　As soon as the announcement came out, senior users said goodbye to Xiami Music. For them, Xiami is not only a tool for listening to songs, but also a container that carries their memories for more than ten years.

The day when youth ended, finally came.

Xiami Music Announcement.

Rumors come true, Xiami will stop serving

　　"The rumors are that Xiami Music will be closed in January next year. Is an era coming to an end?" On November 29, 2020, Weibo users who were certified as "former Warner Music/Universal Music China Marketing Director" sent Weibo to Weibo Said Xiami Music will close in January next year.

The picture comes from Weibo.

　　With a paper announcement on January 5, the rumors of Xiami Music's closure became true.

　　According to Xiami Music’s announcement, at 0:00 on February 5, 2021, Xiami Music will stop all music content consumption scenarios, and only retain account asset processing and web-side artist withdrawal services; at 0:00 on March 5, 2021, except for web-side audio Except for the maintenance of the authorized service of Lo Musician, other operations will be stopped and the server will be closed, and login will not be possible at that time and in the future.

　　Xiao Yao is a senior user of Xiami Music. The habit of so many years is suddenly gone, and she feels empty.

"I started listening to SHE in junior high school, and Mayday in high school. At the end of last year, I suddenly said that I was going to close down. I panicked at that time. I hurried up to see that the playlist was still there and I could listen to music. But the day came. Why? After all, it feels like youth is gone, and many songs are transferred to other platforms without resources."

　　In the hearts of many users, Xiami Music has many labels such as "professional", "niche", "fresh", etc. The reason why Xiami Music is inseparable is mainly due to the classification of Xiami Music, which has a very detailed list of music styles. Very friendly.

Screenshot of the comment under Xiami Music Weibo.

　　"It's a pity, even if I just look at the classification of music and album single EP, Xiami is still the most professional" "Cry! Xiami's daily push is higher than NetEase Cloud", "Xiaimi is really the most secret in my heart. "Bai Yueguang", "I saw that the 88VIP homepage was launched on NetEase Cloud Music before, and it was expected that the industry would be integrated. There will be such a day soon, but I still feel very reluctant. The memory of the middle school age, thanksgiving companionship"...Xia Mi Music closed According to the news, many netizens expressed their discomfort with Xiami in their official Weibo comments.

VIP refunds will arrive in seconds.

　　For ordinary users, it is a big problem whether the music data they have stored carefully and what to do with the digital music albums they buy.

In this regard, Xiami Music provides a solution.

On the homepage of Xiami Music, a specific method for the transfer of the playlist is provided. Users can also export the tracks in the playlist through static web pages, Excel, and other forms.

　　Xiami Music has also opened up an entrance for member refunds. From January 5 to March 4, users can apply for a refund on the "Stop Service Announcement Page" of the Xiami Music mobile app.

Judging from the actual operation of the China News Network reporter, the refund speed is very guaranteed.

　　On the morning of the 5th, after the reporter verified the identity and filled in the verification code, within half a minute, the refund was sent to the associated Alipay account.

However, it should be noted that if the shrimp VIP is delivered by 88VIP, there will be no refund.

Xiami VIP refund will arrive in seconds.

Alipay screenshot

　　Although refunds are possible, how much money can be refunded is a big mystery.

　　Zhang Wendao (pseudonym), a senior user of Xiami Music, said that Taobao’s historical orders show that he had purchased a Super VIP at the end of 2017. The original price was 128 yuan a year and the actual payment was 28 yuan.

His Xiami Music currently has a Super VIP for nearly three years and a VIP for one year.

Even if calculated at the promotional price, the amount of refund of the super VIP for three years should be more than 28×3=84 yuan, and the refund he actually received was only 46.6 yuan.

　　Many netizens have similar feedback on social media.

Some users who bought Xia Mi’s 10-year VIP refunded as much as 990 yuan. He said: “Many people bought their 10-year VIP at a low price, but Xia Mi actually refunded it at the regular price, which is too conscience.” But there is the same. For users who have purchased VIPs for 10 years, the amount displayed on the refund page is only 432 yuan. I don't know why the amount has doubled.

It is also a 10-year VIP, some people can get a refund of 990 yuan, some only refund 432 yuan, the difference is doubled.

Picture from Weibo screenshot

Born "

Let musicians make money

"

　　Looking back on the 14-year history of Xiami, "idealism" is an inescapable word.

　　In 2006, Wang Hao, who worked as an engineer in Ali, decided to pick up his music ideals from his college years, so he joined a few friends and founded the Emumo website, the predecessor of Xiami Music.

　　Emumo is the abbreviation of Earn Music&Money, which means "to allow musicians to make money".

Wang Hao is a guitarist in a band. Being in this circle, he can especially appreciate the difficulty of a musician.

Xiami is one of the earliest music platforms in China that opened a payment model. Although the songs on the platform are uploaded by users, they need to be paid if they want to download them. These fees are paid to the copyright owner to realize the ideal of "making musicians make money".

　　Users of Xiami Music can modify Xiami’s music classification and upload various tracks.

At that time, domestic Internet music copyright supervision was still relatively loose. This choice made Xiami become the "most comprehensive music category" and "most diverse music library", gathering the most elite music fans.

Because of this, Xiami Music still occupies the top in the music APP contempt chain circulating at the end of 2020.

Xiami occupies the top of the music app circulated among users in the contempt chain.

Big fish eats small fish, dried shrimps have fallen

　　In 2013, Xiami Music joined the Ali business group.

At that time, Wang Hao judged: "The future will be an era when big capital enters giant games. Xiami will be more dangerous as an independent music platform. It will be safer to be with some large groups and platforms."

　　After acquiring Xiami Music, in March 2015, Ali merged Xiami Music and Tiantiandongting to form Ali Music.

When Ali Music was founded, domestic online music encountered the most stringent copyright order, and the industry entered the era of legalization, and copyright became the key.

　　On July 15, 2015, Alibaba Group announced that Gao Xiaosong and Song Ke officially joined Alibaba Music as chairman and CEO respectively.

After Gao Xiaosong took office, he changed Tiantiandongting into Ali Planet, aiming to build an "online music trading platform for the entire industry chain", while Xiami Music was gradually marginalized.

This is generally considered to be the key node in the decline of Xiami.

Data map: Gao Xiaosong.

Photo by China News Agency reporter Liu Guanguan

　　Tiantiandongting users found that after the update, the familiar LOGO has become a purple planet, and the original music entrance cannot be found, but it seems to have entered a shopping website. Alibaba planet is also named "Music e-commerce".

This revision was met with massive resistance from users, and the Ali Planet project fell quickly within one year of its launch.

　　In this process, Tencent Music and NetEase Cloud Music have made rapid progress, leaving Xiami Music behind.

Backed by the wealthy Tencent, QQ Music has become the king of copyright.

Although NetEase Cloud Music does not have as much copyright as QQ Music, the social nature of NetEase Cloud Music has made the comment area a popular culture. Since then, it has continued to catch up in the copyright field, and it has also survived the cruel fight.

　　Although Xiami Music has worked hard on copyright, its gap with competitors has widened.

There is a question on Zhihu, "Why is Xiami Music gradually declining?" The most praised answer to this question is: "Is there any decline? It is an indisputable fact that the copyright is decreasing day by day. Many music collections are not Copyright has become a blank for blockbuster movies. It's heartbreaking to think about it."

　　According to iiMedia Consulting's data, in December 2019, the number of active users of QQ Music was 316.441 million; Kugou Music and Kuwo Music ranked second and third, with active users of 267.991 million and 116.847 million respectively.

NetEase Cloud Music and Xiami Music ranked fourth and fifth, with 80.818 million and 28.174 million respectively.

The data comes from iiMedia Consulting.

　　It is worth noting that the top three music APP market shares are all owned by Tencent. From the data point of view, the monthly life of Xiami Music and Tencent are no longer in the same order of magnitude.

　　And NetEase Cloud Music is also doing very well.

In August 2020, NetEase Cloud Music Vinyl VIP annual card rights formally joined Taobao 88VIP membership rights. 88VIP members can choose between Xiami Music and NetEase Cloud Music.

This means that in Ali's ecosystem, NetEase Cloud Music's position has been regarded as one's own.

　　Today, Xiami Music is about to withdraw from the stage of history, and it will take away the youth of countless people.

What do you want to say about Xiami Music?

(Finish)