She confirmed that the festival’s sales had raised turnout rates to their peak

Commercial centers intensify their precautionary measures to keep pace with "Dubai Shopping"

• Intensifying safety measures in the centers, including checking the implementation of spacing measures.

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Dubai shopping center officials stated that they have finally implemented plans to raise and intensify precautionary safety measures, to keep pace with the current discounts offered by stores as part of the Dubai Shopping Festival campaigns.

They indicated to "Emirates Today" that they have implemented flexible plans to keep pace with the festival's discounts offers, which have raised the peak rates for shopping and visitors to the centers during the recent period, with support from keeping pace with the periods of salaries delivery to employees, and the demand for gifts during the beginning of the new year, pointing to To intensify safety measures, including increasing the number of supervisors around the centers, checking the application of spacing measures, and not allowing large numbers to enter shopping inside the same store.

Turnout increased

In detail, Majid Saif Al Ghurair, Chairman of the Dubai Shopping Malls Group, head of “Al Reef Mall” and “Burjuman”, said that “With the increase in the demand for discounts offered by the campaigns of the 26th round of the Dubai Shopping Festival, and with the increase in the number of visitors to the malls, Executing intensive plans in the centers to implement precautionary measures against the spread of the Coronavirus, by preventing congestion in discounts offers, checking the application of social distancing standards, and increasing the number of supervisors during peak periods of discounts offers.

He added that «the arrival of vaccines designated for (Covid-19) does not mean lax in the application of precautionary safety measures, but rather to continue to apply them safely and intelligently, and to raise their steps in line with the offers of discounts, especially following up the commitment of shoppers to wear masks all the time.

Safety measures

For his part, Director of Public Relations at the "Arabian Center" Commercial Center, Ahmed Youssef, said that “the center’s management has finally implemented plans to raise and intensify preventive safety measures to keep pace with the discounts offers of the Dubai Shopping Festival campaigns, which have reached peak shopping rates. And the number of visitors during the recent period, while keeping pace with the period of salaries delivery to employees and increasing the turnout of shoppers to commercial centers, whether to buy gifts during the beginning of the new year or to use restaurants and cafes in malls.

He added that «sales increased according to the indicators monitored by the center, from the beginning of the new calendar year until the current period, at rates ranging between 20 and 25%, compared to previous periods, especially with many visitors of different nationalities spending their holidays in Dubai during that period.

Yousef pointed out that «the center’s management has implemented flexible plans to cope with the increase in turnout during the cuts’ periods, and intends to continue those plans until the end of the (festival) period. These plans include raising the number of supervising employees around the mall and car parks.

In turn, the CEO of the "Al Ahly Holding" and the "Dubai Outlet Mall" Center, Muhammad Nasser Khamas, said that “with the increase in demand, finally, for the discount offers, in line with the periods of the salaries of employees, and with the celebrations for the purchase of gifts marking the beginning of the new year. , Preventive safety measures have been intensified in the face of the spread of the Coronavirus, by increasing supervisors in various parts of the center, or by checking the number of shoppers inside stores and not allowing congestion and congestion within the same store, by entering the appropriate numbers.

He added that "the center is implementing flexible plans that include raising steps to follow up safety measures during busy periods on offers of discounts, by scrutinizing the application of social distancing standards, and forcing shoppers and sellers to wear masks, in addition to applying sterilization gates with advanced technologies for shoppers at the entrances of the center."

Temperature measuring device

The director of public relations at the "Arabian Center" Commercial Center, Ahmed Youssef, said that “the use of manual temperature gauges has been canceled, according to Dubai Economic Instructions, but large fixed devices have been retained, to monitor temperatures remotely in different areas of the center. Among the other precautionary measures ».

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