Recently, some netizens broke the news that a 23-year-old woman who worked in the grocery shopping business of Pinduoduo died suddenly on her way off work at 1 am.
On January 4, a reporter from China Business News asked Pinduoduo for verification. As of press time, the other party has not yet responded.
This unfortunate incident has caused people to re-examine the fierce competition among Internet companies behind the grocery shopping business.
Duoduo's grocery shopping business is an emerging business incubated internally by Pinduoduo.
After more than 2 months of internal testing on the WeChat applet, Pinduoduo launched the grocery shopping business "Duodumai" in the App in August 2020. Unlike other platforms, Duoduomai focuses on "Next Day Delivery" delivery. Covering multiple second- and third-tier cities such as Wuhan and Nanchang.
In terms of business model, Pinduoduo has adopted its consistent approach-subsidies, which is to first attract user traffic with low-price sales, and then control costs by removing intermediate wholesale links.
"In the past few months, you may have felt some adjustments in the company’s organizational structure. We are particularly happy to see that among our thousands of people, there are many more friends who are willing to fight and can In October 2020, at the fifth anniversary celebration of Pinduoduo, Chairman Huang Zheng delivered an internal speech stating that all Pinduoduo employees must “open the hard-core struggle mode”.
Against the background of peaking online traffic, community group buying is regarded as the last blue ocean in the consumer Internet era and has become the focus of competition among Internet giants.
As a channel to connect consumers, group leader is the key to the operation of community group buying.
According to the research report of China Merchants Securities, Meituan Optimal mainly obtains group leaders through local push, sweeping, and visits, while Pinduoduo uses phone calls; Meituan Di pushes for each additional group leader, a reward of 160 yuan, Didi The "Orange Heart Optimal" and Pinduoduo's "Duo Duo Mai Cai" are 130 yuan.
A Beijing user told a reporter from China Business News that recently he repeatedly encountered Meituan local promoters near the community. The local promoter said that there are 10 new pull tasks (register and order) every day, and only users place The single is considered successful.
Up to now, Meituan and Pinduoduo have the largest siege areas, with more than 200 cities each.
However, behind the frantic expansion and burning of money, employees are working overtime, and "health" has become an unavoidable topic.
The reporter learned that Pinduoduo implements a strict system of clocking in and out of get off work. It starts at 11 in the morning and generally leaves at 11 in the evening, and works overtime every Sunday.
Due to long hours of overtime work, even some employees in non-core departments are not in a good state of mind when reporters are in contact with Pinduoduo employees.
In fact, overtime work is very common in Internet companies, and the "996 work system" has been formed, that is, work at 9 am, leave work at 9 pm, and work 6 days a week. In recent years, it has been discussed and questioned many times.
Behind this are multiple factors such as fluctuations in the market value of listed companies, fierce competition from cutting-edge technology startups, and employees' increasing emphasis on personal life and freedom.
The Southern Metropolitan Poll Center released the "Workplace Stress and Overtime Survey Report" in December 2020, showing that over 70% of the respondents clearly stated that they need to work overtime at their current jobs, accounting for about 72.58%.
48.41% of respondents who need to work overtime stated that the weekly overtime hours can be controlled within 10 hours, 8.02% of the respondents stated that the weekly overtime hours are 20-25 hours, and 3.48% of the respondents who work overtime hours are within 25-30 hours. Hours, 2.72% of respondents even said that they work overtime more than 30 hours a week.
Author: Wang