Invited Monday of "La France bouge" on Europe 1, the general manager of La Redoute Nathalie Balla ensures that sales for the month of December were "exceptional" for the sign.
So much so, she continues, that La Redoute had this year "the best Christmas" in its history.
INTERVIEW
On the side of La Redoute, 2020 ended in the best possible way.
Despite a year marked by the coronavirus epidemic and the establishment of two lockdowns, the distance selling company was able to do well like other e-commerce players.
And for the sign, the end of the year was particularly good, indicates on Europe 1 its president and general manager Nathalie Balla, guest Monday of
La France bouge
.
"It's the best Christmas in our history," she says.
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"Sales in December were exceptional," says Nathalie Balla, thanks in particular to the delay of Black Friday.
More broadly, continues the president of La Redoute, "we had a very good end of the year".
"We sold a lot of toys"
Even the month of November, marked by a second confinement, was good for La Redoute.
"For us, the month of November was not at all impacted in the same way" as physical commerce, indicates Nathalie Balla, because people stuck at their homes "have turned much more to e-commerce" .
And the results of the end-of-year celebrations are therefore more than satisfactory.
On the site, she specifies, customers have flocked to ready-to-wear, household products and household appliances, "with bread machines, sewing machines, etc." ...
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Customers, Nathalie Balla analyzes, are coming back "to more essential things, in the sense that we are trying to improve family life".
Moreover, La Redoute also sold "a lot of children's toys".