Travel agencies: to enhance Dubai's position as a global tourist destination for millions of visitors annually
The tourism sector is required to have comprehensive packages and reasonable prices that take into account various budgets
Dubai provides a large hotel capacity, which is divided into small and medium hotels and luxury facilities.
Emirates today
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Travel and tourism agencies have confirmed that the tourism and hotel sector in Dubai is required to maintain competitive prices, as part of encouraging the gradual recovery phase and preserving tourism attractiveness, by providing comprehensive packages with reasonable prices that take into account the various budgets of potential visitors, stressing the importance of taking marketing plans for future demand Under consideration.
She explained to Emirates Today that the studied prices, in coordination with hotels, airlines and travel agencies, will contribute to improving tourism indicators, and this will be reflected in the increase in the number of hotel nights spent by tourists, as well as the number of visits per tourist.
The Dubai Corporation for Tourism and Commerce Marketing, affiliated to the Department of Tourism and Commerce Marketing, said earlier that it is working with hotels to keep prices at reasonable levels, as part of encouraging the recovery phase and preserving Dubai's tourist attraction, while providing attractive travel offers to attract potential visitors.
All-inclusive packages
In detail, the head of the "Al-Abdi Holding Company for Tourism and Travel", Saeed Al-Abdi, said that the prices of tourism products in Dubai, like all international markets, witnessed a significant decline during the new Corona virus pandemic, to witness later a gradual growth during the few months.
Al-Abdi stressed the importance of carefully studying prices, and being available to large segments of potential visitors during this period or months to come.
He added that the cost of tourism services is one of the important indicators of attraction to the tourism markets, and the extent of their popularity around the world, and therefore, the availability of comprehensive packages at reasonable prices that take into account the requirements and budgets of visitors will have a significant impact on strengthening Dubai's position, a global tourist destination that millions of visitors annually.
Reasonable levels
In addition, the Executive Vice President of "Al-Rayyes Travel Company - Al-Rayyes Group", Muhammad Jassim Al-Rayes, said that the considered prices for tourism services, during these circumstances, will play an important role on more than one level, especially maintaining the competitiveness of the destination, compared to other destinations.
Al Rayyes stated that hotel room rates are still at reasonable levels, and work must be done to keep them accessible to all categories of visitors, stressing the importance of travel offers and packages targeting the various budgets allocated by tourists.
He explained that the decrease in the prices of tourism services contributes to encouraging large segments to visit a destination more than once, in addition to increasing the period of hotel nights they spend, indicating that all this reflects positively on the sector’s general performance indicators.
Various markets
In turn, the General Manager of Al-Awadi Travel Company, Amin Al-Awadi, stressed the need to expand the offering of travel packages targeting tourists from various markets, in coordination and cooperation between airlines and travel agencies, as well as hotel groups, pointing out that Dubai is characterized by a great diversity of tourism services, including At that price, but as demand rises and occupancy rates increase, hotels are gradually raising prices, without taking into account future levels of demand.
Al-Awadi pointed out that the market is subject to supply and demand, and this is normal, except that at the current stage, under the circumstances imposed by the pandemic, prices should take into account the levels of demand on a longer term, so that they are suitable for all markets, indicating that offering offers and travel packages Early to reserve it and benefit from it in the future, it may reflect positively on increased flow rates.
Supply and demand
For his part, General Manager of Tamani Marina Hotel, Walid Al-Awa, said that a large part of hotels resorted to raising the average hotel room rates during December 2020, in light of the high demand, and the hotel establishments' efforts to increase the volume of revenues, pointing out that despite Moreover, prices are still below pre-"Covid-19" levels, by large rates, reaching about 25%.
Al-Awa added that the cost of the tourism product depends on demand and supply, and is characterized by great flexibility to adapt to different circumstances, and this is what we have witnessed during the first months of the outbreak of the pandemic, but this does not negate the importance of hotel establishments, airlines and travel agencies working on coordinated marketing programs targeting potential visitors. All markets.
Diverse hotel product in Dubai
Tourism expert, Riyadh Al-Faisal, said that Dubai currently provides a very diverse product, by providing large hotel capacity, which is distributed between small and medium hotels and luxury facilities, pointing out that the average cost of spending holidays has witnessed a significant decline during the past years.
Al-Faisal stressed the need for tourist markets to be characterized by price flexibility, in the context of attracting more tourists from various markets, pointing out that there is competition between the most prominent destinations in the world to attract visitors, and therefore, it is important to keep costs at encouraging levels that motivate visitors to Permanency, regardless of the usual seasons.
And he indicated that there are new segments of visitors who are looking to stay at reasonable costs, in exchange for spending more on shopping or activities, noting that the popularity of tourist destinations is sometimes linked to the extent to which they provide various prices, and at a cost appropriate to the largest number of target markets to attract visitors from them.
Average daily rate for hotel room
Dubai received 757,000 international tourists between July and October 2020. According to data from the Department of Tourism and Commerce Marketing, the average daily price of a hotel room in Dubai during the period between January and October 2020 reached 335 dirhams, compared to 400 dirhams during the same period of the year Previous, by a decrease of about 16%.
Offer offers early for future reservations, which will positively affect the increase in tourism flow.
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