Chinanews.com, Hangzhou, January 1st (Reporter Li Dian) Suichang farmhouse black sausage, Dehui plum dried vegetable shortbread, Qingyuan dried mushrooms... Scan the QR code and immediately enter the New Year’s Grand Canal Poverty Alleviation Show In the special area, the various specialty products in the 26 counties of Zhejiang Province on the page are dizzying.

　　On January 1, at the 2021 China (Hangzhou) New Year Blessing and Good Luck Conference (hereinafter referred to as the "Good Luck Conference") held in Hangzhou, Zhejiang Province, in addition to the offline section, the online section was also set up in the exhibition area for poverty alleviation and agricultural assistance. Under the premise of prevention and control security, help farmers on the cloud is realized.

Photo courtesy of the "Red Beauty" Citrus Online Agriculture Expo

　　For a long time, high-quality agricultural products have been "raised by the boudoirs". Although they have good quality, there is no good market.

How to get them to get out of remote mountains and islands and break through the barriers between agricultural products and the market has become the key to helping farmers deplete.

　　To this end, Zhejiang has launched an online agricultural expo platform by integrating its own resources.

"This platform provides a free marketing platform for the main body of the rural industry, as well as a platform for consumers to buy high-quality agricultural products and rural tourism products." Lei Shengjie, the project director of the online agricultural expo, said in an interview that the platform provides a platform for the agricultural sector A major starting point for the development of rural industries.

　　For many consumers, the green, ecological, and pollution-free agricultural products are exciting, but the quality control and after-sales links are mixed.

In response to this phenomenon, Lei Shengjie told reporters that the online agricultural expo platform has specially set up functional areas such as data monitoring, quality control, online services, etc., to create a reliable purchase system based on the four principles of quality assurance, price assurance, production area assurance, and after-sales assurance. People easily get to the good country life.

Consumers browse the page of poverty alleviation and agriculture. Photo by Li Dian

　　In addition, not limited to a single window for online sales of special agricultural products, this platform will also extend its functions to sell resources, sell tourism, sell culture, sell services, etc. "We adhere to the goal of long-term assistance to rural revitalization and maximize the connection The main body of rural industry and the needs of urban and rural residents." Lei Shengjie said.

　　Since the Spring Festival of 2020, the online agricultural Expo has gathered 2,653 agricultural entities and 9,507 special agricultural products in Zhejiang and counterpart assistance areas. It has sold more than 9,800 tons of agricultural products, with an average daily transaction volume of 300,000 yuan, and a total transaction volume of over 1.2 100 million yuan; planning to bring goods to help farmers live broadcast hundreds of shows, the fastest one hour to exceed the total turnover of 1.07 million yuan; the platform has held several Zhejiang-level online exhibitions, of which the total sales of the 5-day 2020 Zhejiang Agricultural Expo exceeded 6000 Ten thousand yuan, the number of participants exceeded 1.74 million...

　　The launch of the "Offline + Online" exhibition area for poverty alleviation and agricultural assistance at the Lucky Conference this time is a useful attempt in Lei Shengjie's view. "The Lucky Conference has a wide range of communication power and far-reaching influence. We hope that such a The platform can connect cities and villages with the'net', making more high-quality agricultural products in the deep mountains known to people.

　　It is reported that the New Year’s Universiade and Poverty Alleviation and Agriculture Exhibition Zone is hosted by Zhejiang Branch of China News Agency, Hangzhou Yunhe Group, undertook by Xinyuncai, Online Agricultural Expo, Zhejiang Federation of Trade Unions, Zhejiang Women’s Federation, Zhejiang Federation of Literary and Art Circles, Zhejiang Disabled Co-organized by the Federation of Overseas Chinese in Zhejiang Province.

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