She confirmed that the appetite of real estate dealers is still strong

Arada expects sales of 2.3 billion dirhams during 2021

• The Sharjah real estate market has achieved great stability.

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• Ahmed Al-Khashibi: "Consumers' appetite towards many sectors, including the real estate sector, is still strong."

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The CEO of Arada Real Estate Development Company, Ahmed Al-Khashibi, expected that the company would achieve sales of 2.3 billion dirhams in 2021, after achieving sales of 1.7 billion dirhams last year, indicating that the company sold 2,300 units of its total projects in the Emirate of Sharjah.

Market stability

He pointed out that consumers' appetite towards many sectors, including the real estate sector, is still strong, especially in conjunction with the launch of vaccination campaigns for the emerging corona virus (Covid-19) at the state level, as we expect increased investor confidence, and thus the stability of the UAE market as a whole. .

Al-Khashibi confirmed that the Sharjah market has achieved great stability according to official statements, pointing out that the reports issued by the Sharjah Real Estate Registration Department showed an increase of 10% in the value of real estate transactions in the emirate during the third quarter of 2020, compared to the same period of the previous year, It is a clear indication of the strength and stability of the UAE market in general.

Integrated projects

Al-Khashibi explained that the ability to properly assess the requirements of investors and buyers is a crucial factor in the success of any project, and continued: “For us in (Arad), we have had a clear strategy since the company’s launch, as our vision is to provide homes with innovative designs and prices. Competition within integrated societies, in which the residents find everything they need from shops, cafes, restaurants, parks, schools, and other service facilities, close to their residential units, and we have seen the Sharjah market need for such integrated projects, as our results until this moment have shown validity Our hypothesis ».

Buyers' requirements

Al-Khashibi stressed that in the near future, it is necessary for us to listen to the opinions of buyers, in order to try to assess the main factors that will push them to continue investing in the future, pointing out that one of the main matters that the company has touched during the last period is how the requirements of investors and buyers have changed as a result of the pandemic .

He continued: “We have seen a remarkable interest in increasing the area of ​​residential units, the spaciousness of green areas, and the ability to maintain a healthy and active lifestyle within the community, characteristics that are already available in our current projects. However, our new project, which we will launch during the next few weeks, will represent a completely new experience. Regarding the Sharjah real estate market, the idea for us has always been that the house represents a safe haven for its owner, and this is what we will translate into a tangible reality in our new project.

Al-Khashibi pointed out that the year 2020 witnessed many difficult challenges for most developers, and perhaps one of the things that helped the company during the past year was the belief in the need to communicate with dealers, especially during difficult times.

He said, "We were keen to maintain marketing and public relations budgets during that period, in order to maintain healthy communication channels with all dealers. In fact, we were able to communicate with a wider audience, at a time when many of our competitors preferred to remain silent."

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