Chinanews.com, Beijing, December 23, title: UnionPay Business: China's nighttime consumption scale restored to the same period last year

　　Reporter Wei Xi

　　As an emerging consumer format, night-time consumption has become a new engine for stimulating consumption and stimulating economic development.

On December 23, the "Ginkgo Night Consumption Recovery Index" released by "Ginkgo Big Data" under UnionPay Business showed that the scale of national night consumption has returned to the same period last year.

First-tier and new first-tier cities have the most active night-time consumption: From March to the end of November this year, Chengdu's night-time consumption recovery index ranked first in the country; as of the fourth quarter, Wuhan's night-time consumption scale has basically recovered to the same period last year.

　　The "Ginkgo Night Consumption Recovery Index" focuses on monitoring and monitoring the nationwide night consumption data (consumption behavior that occurs between 18:00 on the same day and 6 o'clock the next day), and uses big data technology to make statistics and analysis of changes in offline consumption recovery trends.

　　Data monitoring of key national merchants of UnionPay Commerce shows that in the first quarter, total nighttime consumption nationwide dropped by more than 40% compared with the same period.

In May, the State Council issued the "Guiding Opinions on Doing a Good Job in the Normalization of the Prevention and Control of the New Coronary Pneumonia Epidemic". The prevention and control of the epidemic entered a stage of normalization, social order returned to normal, residents' consumer confidence increased, and consumption promotion policies continued to increase.

The total night-time consumption in the second quarter increased by nearly 70% compared with the first quarter, and the night-time consumption recovery index quickly rose to 86.5.

Night-time consumption continued to recover steadily in the third and fourth quarters, and the night-time consumption recovery index has reached 102.0 and 104.5.

　　First-tier and new-tier cities have the most active night consumption

　　According to the "Ginkgo Night Consumption Recovery Index", from the national night consumption data, first-tier and new first-tier cities represented by Beijing, Shanghai, Guangzhou, Shenzhen and Nanjing are the most active at night, and the degree of recovery is significantly ahead of the second and third-tier cities.

　　Chengdu took the lead in opening the curtain on night-time consumption. From March to the end of November this year, Chengdu's night-time consumption recovery index ranked first in the country.

Changsha City held a three-month "Night Star City" Consumption Festival with "Liberation West" and other Internet celebrities' night consumption business cards, which greatly released Changsha's night consumption potential, and its annual night consumption recovery index was higher than the national average. 16.5 percentage points.

　　Shanghai, known as the “city that never sleeps,” has also successively held major consumer promotions such as the “Five Five Shopping Festival” and “Six Six Night Life Festival”. The scale of night consumption in the third quarter has exceeded the level of the same period last year, and the annual night consumption recovery index reached 105.1. .

The night-time consumption market in Wuhan, which was more severely affected by the epidemic, recovered relatively late. The night-time consumption recovery index in the second quarter was 32.6 percentage points lower than the national level. However, night-time consumption in the third quarter increased by 94.4% from the previous month, and night-time consumption quickly made up.

As of the fourth quarter, the scale of night consumption in Wuhan has basically returned to the level of the same period last year.

　　Night tours are in full swing

　　The "Ginkgo Night Consumption Recovery Index" shows that night consumption in various industries has recovered one after another. Night tours are gaining momentum in 2020, and the entertainment industry has a relatively slow recovery.

　　In 2020, the top 3 industries in the night consumption recovery index are: tourism (102.9), shopping (99.4), and catering (97.7).

　　The traditional businesses of night-time consumption such as night food and night shopping have also fully recovered.

As of the fourth quarter, night-time consumption in the shopping and catering industries accounted for 24.1% and 44.2% of the total daily total, respectively, an increase of 5.8 and 11.3 percentage points from the first quarter when the epidemic was more serious.

　　As the global epidemic continues to spread, residents are still cautious about visiting crowded places such as theaters, cinemas and bars. The entertainment industry's nighttime consumption recovery was relatively slow in the first three quarters.

At the end of September, the Ministry of Culture and Tourism issued the "Guidelines for the Reopening of Theaters and Other Performance Places on Epidemic Prevention and Control Measures (Fourth Edition)", and the entertainment industry has entered a rapid recovery period, and the amount of night consumption in the fourth quarter increased by 23.6% from the previous quarter.

　　According to reports, UnionPay Business "Ginkgo Big Data" has jointly established the "New Consumption Laboratory" and "Tourism Consumption Big Data Laboratory" with the Ministry of Commerce and China Tourism Research Institute to empower government consumption operation monitoring, smart decision analysis and information It has served more than 100 commercial bureaus, cultural and tourism bureaus, statistics bureaus, and big data bureaus across the country to promote the development of commerce and trade circulation and provide data service guarantees to help expand domestic consumption.

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