Recently,

　　"Simba Live Broadcasting Instant Bird's Nest" Event

　　Cause social concern,

　　Guangzhou market supervision department intervened for the first time,

　　Investigate relevant parties in accordance with laws and regulations.

　　The investigation and handling situation is reported as follows:

　　01

　　Regarding the investigation and handling of Guangzhou Heyi E-commerce Co., Ltd.

　　Guangzhou Heyi E-commerce Co., Ltd. (hereinafter referred to as "Heyi Company"), as the organizer of the live broadcast room involved, was commissioned by the commodity brand Guangzhou Rongyu Trading Co., Ltd. (hereinafter referred to as "Rongyu Company"). On 17th and October 25th, the anchor "Shida Meili" will be arranged to promote the product "Mingzhi Bowl Instant Bird's Nest" through the Kuaishou live broadcast platform.

During the live delivery process, the anchor only relied on the "point of sale card" provided by Rongyu Company and other content, plus personal understanding of the product, that is, live broadcast promotion of the product, emphasizing that the bird's nest content of the product is sufficient and the effect is good. The true nature of the product is a flavored beverage, and there is a misleading commercial propaganda behavior, which violates the provisions of Article 8 Paragraph 1 of the "People's Republic of China Anti-Unfair Competition Law".

　　According to the provisions of the "People's Republic of China Anti-Unfair Competition Law", the market supervision department intends to order it to stop illegal activities and fines 900,000 yuan.

　　02

　　Regarding the investigation and handling of Guangzhou Rongyu Trading Co., Ltd.

　　According to the investigation, the product purchase link launched by Heyi Company during the live broadcast was the "Mingzhi Flagship Store" opened by Rongyu Company on the Tmall platform. Consumers can click on the above link to directly enter the online store to purchase the goods involved, collect payment and send The goods and other activities are implemented by Rongyu Company.

Accordingly, the market supervision department determined that the sales entity of the goods involved was Rongyu Company.

　　The "Point of Sale Card" provided by Rongyu for Heyi Company's live events and the content published on the Tmall "Mingzhi Flagship Store" online store all have misleading commercial propaganda behaviors that violate the "People's Republic of China" Article 8 Paragraph 1 of the Anti-Unfair Competition Law.

　　After random inspections by the market supervision department of the origin of the goods involved, the 13 items of "Mingzhi Bowl Flavored Instant Bird's Nest" sold by Rongyu Company meet the requirements of GB 2760-2014, Q/DZXY 0010S-2020, GB 14880-2012, but The product label is defective.

　　According to the "People's Republic of China Anti-Unfair Competition Law" and other regulations, the market supervision department intends to order it to stop illegal activities and fines 2 million yuan.

　　In the next step, our bureau will adhere to the administration according to law, severely crack down on illegal activities in live webcast marketing activities, and effectively protect the legitimate rights and interests of consumers.

At the same time, the Bureau will also work with relevant departments to regulate webcast marketing activities, guide industry self-discipline, and promote the healthy and orderly development of the webcast marketing industry.

　　Guangzhou Municipal Market Supervision Administration

　　December 23, 2020