The

fantasy football

keeps adding adherents and besides entertainment, is also established itself as an

alternative business that attracts more and more investors.

The last to enter this industry is the FC Barcelona player,

Gerard Piqué

, who has become an investor in the company

Sorare

, one of the firms in the sector.

The company has closed a capital increase operation of 3 million euros contributed by the Catalan footballer and the American fund Cassius Family (of the former vice president of Coca-Cola,

Emmanuel Seuge

), as confirmed by the company itself in a note.

As part of the agreement, Piqué will serve on Sorare's Board as a special advisor, along with current members,

Christian Miele

, partner in the venture capital fund e.Ventures, and the co-founders,

Nicolas Julia and Adrien Montfort

.

This is not Piqué's first foray as an investor in the world of sports, entertainment and technology, a facet that he covers through his company

Kosmos

.

The footballer assures that he sees "enormous potential in the sports games segment in this digital economy where audience attention is the only really important currency. I look forward to helping Sorare expand his agreements with different football leagues, clubs and players from around the world to build the best fantasy football experience ever. "

For his part, the CEO of Sorare, Nicolas Julia, has assured that "Gerard is not only one of the best defenders in the world, but also a very active entrepreneur who is redefining the sports and entertainment industry. His strategic advice and his Business acumen is invaluable to our company. I am very excited that he is joining our team and helping us boost the love of soccer online. "

Trading cards in digital version

Sorare was launched in December 2019, and in its first year of life it has managed to incorporate more than 100 clubs from 10 different countries to its digital player card platform.

Some of the 2020 European Champions League teams have launched their digital cards in Sorare this year, such as

Bayern Munich, Porto, Paris Saint-Germain or Juventus Turin

.

Now that it is not possible for fans to attend the field, the

fantasy football

licensing segment

has become a new source of income for clubs.

Sorare's goal is also to bring the traditional

paper

trading experience

to the online world.

The company is creating a whole universe of digital card games where people can express their affinity with a club or a player, build identities and relationships with them.

Sorare cards work through a licensing system and are issued in limited editions thanks to blockchain technology, which allows them to offer a high level of trust and security for clubs and fans.

Sorare's current potential market lies at the intersection of fantasy football and trading cards and physical merchandise, which are estimated, respectively, at $ 5.4 billion and $ 18.6 billion worldwide.

According to the criteria of The Trust Project

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