Efforts have begun to utilize the eat-in corners of convenience stores, where the number of users is decreasing due to the effects of the new coronavirus, as a base for flea market apps.
This was started on a trial basis by FamilyMart, a major convenience store, and Mercari, a major flea market app, at eight stores in Tokyo and Kanagawa Prefecture on the 14th.
Of these, stores in Yokohama City have a dedicated post box near the eat-in corner where you can ship items that Mercari users have put up for sale.
At some stores, a Mercari-certified instructor can come about once a week to explain effective selling tips at the eat-in corner.
At this convenience store, we have increased the number of eat-in corners where you can eat and drink lunch boxes, etc., but the number of users has decreased significantly due to the consumption tax rate being raised to 10% last year and the impact of the new coronavirus.
On the convenience store side, we would like to have 17.5 million users of this flea market app come to the store every month to increase sales, while on the flea market app side, we will have a new base at a convenience store that has detailed stores. There is an aim to lead to the acquisition of users.
Rei Sato, manager of FamilyMart's new business group, said, "Mercari has a big role to play in cultivating new customers. I hope that the efforts will be effective." After confirming the effects until February next year, It means considering whether to expand further.