Chinanews.com, December 11th. On December 10, the Huamao Wine Charity and Social Responsibility Forum and the "Drinking Sources · Good Deeds in Guizhou" Huamao Wine Charity Night was successfully held in Moutai, which summarized the past charities of Huamao Wine in the system At the same time as the results, the future plan of Huamao Wine in the field of charity was also released.
Gao Gao, deputy general manager of Kweichow Moutai Distillery (Group) Co., Ltd. delivered a keynote speech
This "Huamao Liquor·Good Deeds in Guizhou" series of activities is one of the highest-level activities since the advent of the Huamao Liquor brand.
At the Huamao Wine Charity and Social Responsibility Forum held in the afternoon, Zhang Xu, Secretary of the Party Committee and Chairman of Kweichow Moutai Sauce and Liquor Marketing Co., Ltd., Ji Keliang, the old leader of the well-known winemaker Moutai Group, and Jia, vice president of Shenzhen International Philanthropy College Jing, Zhang Wu, Chairman of China National Wine Sales Co., Ltd. participated in this event.
On the evening of the same day, the "Drinking Sources·Good Deeds in Guizhou" Huamao Liquor Charity Night was held at Moutai International Hotel. Gao Weidong, Secretary of the Party Committee and Chairman of Moutai Group, attended the scene, and Gao Shan, deputy general manager of China Guizhou Moutai Distillery (Group) Co. Deliver a keynote speech.
Group photo of guests of Huamao Wine Charity and Social Responsibility Forum
At this event, the common platform of Maotai leaders including Chen Min, Li Baofang, Gao Weidong, Gao Shan, Ji Keliang, Zhang Xu is also enough to show the high specifications and great influence of this forum.
This is also a microcosm of the achievements of Huamao Liquor in brand building in the past two years.
At this event, the Huamao Liquor·Good Deeds Guizhou Charity Event was awarded the Outstanding Contribution Brand of Love by the Guizhou Provincial Charity Federation. Ji Keliang was also hired as Huamao Liquor Charity Ambassador, which also marks Huamao Liquor·Drinking Siyuan Charity The action has once again reached a new level.
Ji Keliang was hired as Huamao Wine Charity Ambassador
It is reported that in 2018, when the legend of the Huamao wine brand returned, the "Siyuan Sanxiao" Fund was established, promising to donate 2 yuan to the Huamao "Siyuan Sanxiao" Fund for every bottle of Huamao wine sold.
In 2019, Huamao Wines launched a charity activity "Drinking and benevolent in Guizhou" in Guiyang. The first phase donated 2 million yuan to the Guizhou Provincial Charity Federation, and another 10 million yuan was donated in 2020.
Since its establishment, "Benevolent Guizhou" has made outstanding contributions to ecological protection, cultural poverty alleviation, industrial development, assistance to the elderly, people's livelihood projects, and educational development.
Such as the launching of the "Good Deeds Guizhou • Siyuan Three Filial Piety Chishui River Protection Plan" to carry out regular river inspection activities; reorganize the traditional cultural system of Shangzhai Village; Renhuai Xuekong Town layer chicken breeding project; Mishan Village pool construction project; support along the river The college student project in Zhongjie Township of the county has achieved remarkable results.
Since the reopening of the market in May 2019, Huamao Liquor has been advancing side by side in the three major areas of brand building, market expansion and charity, complementing each other, and has also made the Huamao Liquor brand today.
First in terms of branding.
Maojiu continues to increase its investment in the brand, and builds consumers' awareness of Hua Maojiu through unique high-end brand activities.
Increase investment in communication channels and event sponsorship. For example, in the high-end newspaper media such as Reference News and Global Times, Air China, Eastern Airlines, China Southern Airlines, HNA and other major aircraft magazines continue to publish Huamao advertisements; China’s Guangzhou International Conference, the Yangtze River Delta Private Enterprise Development Conference, and the China Investor Summit are also frequently seen in Hua Mao.
It is understood that as of October this year, Huamao Wine has held nearly 30 large-scale themed events, participating in more than 10,000 high-end people; supporting or sponsoring 258 events of different scales, and more than 30,000 people participating in tasting. Huamao's brand influence in the market has been initially established.
Secondly, in terms of market expansion.
As of October this year, Huamao has been sold in Beijing, Shandong, Henan, Shanxi, Anhui, Jiangsu, Guangdong, Zhejiang, Fujian, Sichuan, Hunan, Hebei, Jiangxi, Ningxia, Inner Mongolia, Yunnan, Liaoning, Jilin, Gansu, Shaanxi More than 20 provinces, including Guizhou, Guizhou, Hainan, and Xinjiang, have established Huamao flagship stores.
Huamao wine won the title of Outstanding Contribution and Love Brand
According to Zhang Wu, chairman of Beijing Huaxia National Wine Co., Ltd., in October 2020, Huamao has achieved 5 provincial distributors, 57 regional distributors, and 126 special distributors across the country, and a strong marketing network has been initially established. .
On October 18 this year, Huamao Wine announced that it had completed the 2020 full-year mission and investment plan 67 days ahead of schedule, becoming the first brand under the Moutai Group to announce the completion of the annual mission and the first brand in the Chinese wine industry to complete the annual mission ahead of schedule.
And in terms of public welfare and culture.
As Gao Shan said, Huamao wine is prospered because of filial piety.
Since May 2019, Huamao Liquor has focused on creating and spreading the culture of filial piety, and has continued to practice this culture through charity activities.
At present, around the culture of Xiaoshan, Huamao Wine has successfully created the "legendary brand classic reproduction" Huamao Wine Appreciation Feast and other IP.
On this Huamao Wine Charity Night, Huamao Wine released the "Hua Mao "Good Deeds in Guizhou·Siyuan Three Filial Piety" Charity Project 2021 Plan.
According to the plan, in 2021, Huamao will continue to in-depth refinement, combine charity activities with voluntary services, and build Huamao's "Good Deeds in Guizhou·Siyuan Three Filial Piety" charity project to establish a characteristic charity brand project that satisfies and serves the people's livelihood.
And focus on the promotion of ecological protection, rural construction, cultural inheritance, assistance to the elderly and education in five major areas.