It was found that the number of companies with shareholder benefit programs that provide products and services to shareholders has decreased from the previous year for the first time in 10 years.

This is because more and more companies are trying to reduce costs due to the deterioration of business performance due to the spread of the new coronavirus infection.

In recent years, the number of companies that have introduced shareholder benefit programs that provide products and services to shareholders has continued to increase in order to increase the number of individual investors who hold their shares for a long period of time.



However, according to Nomura Investor Relations, which provides corporate information to investors, as of the end of September, 1524 companies had introduced a shareholder benefit program, eight fewer than the same period last year. about it.



This is the first decrease in 10 years since 2010, when the effects of the so-called Lehman shock continued.



Due to the deterioration of business performance due to the spread of the new coronavirus infection, the number of companies trying to reduce costs by abolishing the shareholder benefit program is increasing, and it is conspicuous that it will be abolished in the retail and service industries including eating out.



Hirofumi Chiba, who conducted the analysis, said, "Although the number of companies that have introduced shareholder benefits has decreased, the attitude of companies seeking stable shareholders has not changed. Many individual investors are looking forward to the benefits, and in the future, a new lifestyle will be adopted. I think there will be a move to introduce a combined preferential treatment system. "