“Consumer behavior has changed, and fewer people read the Ikea catalog than a few years ago,” the Swedish company said in a statement.
After 70 years of existence, Ikea will cease the publication of its famous paper catalog, distributed each year to tens of millions of copies around the world, announced Monday the main holding company of the Swedish furniture giant.
“Consumer behavior has changed, and fewer people read the Ikea catalog than a few years ago. Inter Ikea Systems, Ikea's global franchisor, has therefore made the moving but rational decision to respectfully end the career of the Ikea catalog, "the company wrote in a statement.