Illustration of a delivery picked up by a Shopopop user, in front of a supermarket.



  • Shopopop is a collaborative platform based in Nantes.

  • It offers delivery solutions to a thousand partner stores, in particular major retailers.

  • Home deliveries are developing strongly in the context of the health crisis.

It presents itself as “the BlaBlaCar of deliveries” insofar as its operation “resembles that of carpooling”.

Four years after a launch limited to the West of France, the Nantes start-up Shopopop is experiencing a national boom that the health crisis has only amplified.

“We doubled our daily delivery volumes this fall.

They were even multiplied by four in the spring.

We are clearly one of the companies that are positively impacted by the context ”, rejoices, without boasting, Johan Ricaut, co-founder of Shopopop.

The company's platform brings together interested motorists to make deliveries on behalf of partner stores.

If the race offered by the store suits him, the driver takes care himself, with his personal vehicle, to pick up the order and deliver it to the customer's address, for, of course, a small fee.

"Working people enjoying their commute to work"

The main retail chains (E.Leclerc, Carrefour, Intermarché, Système U, etc.) are now calling on Shopopop.

Independent shops are also partners.

“Their delivery needs have greatly increased in recent months,” explains Johan Ricaut.

We also had to respond to new businesses looking for solutions.

The interest of our platform, for them, is not to have to invest in infrastructure.

We are also able to absorb peak loads.

»Shopopop is remunerated by selling subscriptions to distributors costing on average 2 euros per delivery.

As for the amateur courier, he is compensated by the customer, generally between 5 and 9 euros.

More than 730,000 deliveries of shopping or various products have already been made by this means.

The number of registered “shoppers” (couriers) is around 75,000.

They perform less than 9 services per month, on average.

“These are often workers taking advantage of their commute to work to deliver.

We also have quite a few students and young retirees.

Our promise is to be able to deliver the customer in two hours maximum.

And, for the moment, our network allows us to hold it without problem.

There are few logistics players who are able to do this, ”says Johan Ricaut.

Conquering Europe

The deployment of Shopopop is sometimes criticized for competing with the employment of professional delivery drivers.

In response, Johan Ricaut points out that his platform “supports local commerce” and “optimizes actual journeys instead of adding trucks on the road”.

The leader also defends himself against a desire for uberization.

“This is neither our goal nor our values.

We prefer to have lots of non-frequent users rather than creating dependency on a few.

"Algorithms allow, for example, to" regulate use "by penalizing the access of shoppers starting to generate too much income.

For 2021, Shopopop, which expects 6 million euros in turnover this year, hopes to expand its geographical presence by doubling its number of partner stores to reach a total of 2,000 points of sale.

The company, which employs 47 people in the Haluchère district of Nantes, also wishes to continue its development in Europe (Italy, Portugal, Belgium).

“Home delivery still has great development potential,” considers Johan Ricaut.

Many players are getting started.



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