Sino-Singapore Jingwei Client, December 1 (Zhao Jiaran) Has the price of shared charging treasures around you increased?

Recently, the Weibo topic "Why shared power banks are getting more expensive" has aroused heated discussion.

Some consumers said that when they recently rented a power bank, the hourly price has risen from 1-2 yuan to 4-6 yuan or even higher.

  In this regard, some people in the industry said that similar to shared bicycles, the price increase of shared power banks can be regarded as an inevitable trend for the growth of enterprises, and future price changes are related to the voice of merchants and market acceptance.

At the same time, the future business model of shared power banks needs to be further expanded.

  Photo by Zhao Jiaran, new Jingwei in the shared charging treasure data map

"In response to price increases, bring your own power bank"

  Mr. Wu, a consumer in Beijing, said that he has not used a shared power bank for a long time.

"Before, I used to go out and forget to bring the power bank, and the mobile phone costs electricity, so renting the shared power bank is very frequent. Later, as the cost increases, it is not convenient to return it sometimes, so I just let myself develop the habit of carrying the power bank with me. "

  Mr. Wu said that although there is only a few yuan difference, he does feel the pressure of consumption.

"When there is really no way to recharge, I always hold the time, charge it for an hour and pay it back."

  On social media, many netizens shared their recent experience of renting a power bank.

Weibo user "Jusheng Huainan and North" said that he and his friends rented a power bank near West Lake in Hangzhou for more than an hour and paid 18 yuan each at checkout.

The user "Baozhonghang BZH" said that he used the shared power bank at the station and the cost was 9 yuan an hour.

  According to a report from Chengdu Commercial Daily, the street power said that the shared power bank "is 10 yuan per hour in some places, 10 yuan per hour in some places, and there may be more expensive ones."

  Screenshot source: Weibo

  Regarding the price increase of shared power banks, some netizens said that they could not accept the excessive price premium, and believed that this would cause market loss; some netizens believed that a moderate price increase was within the consumption capacity and was acceptable to meet rigid demand.

  @路生打野: Isn't it fragrant to put a portable one in your bag?

  @ A bottle of vinegar that has a good reputation in the local area: it's expensive, it's still very slow.

  @张公骑木马: Water can carry a boat and it can overturn it, just take it easy and don't let yourself go.

  @丿啊有: Expensive is a bit more expensive, but it is still affordable.

What should I do if my mobile phone was out of power before going out?

You can borrow a variety of people to borrow a set of chargers. It takes dozens to find a place to charge when you buy a set of chargers. Even a small shop can buy an emergency power bank for tens of dollars for a low-quality power bank. After the shared power bank comes out, it is much more convenient, only a few yuan at a time. The money is enough to meet the needs.

  @NO__EXCUSE: After all, it is caused by the relationship between supply and demand.

  The Sino-Singapore Jingwei client found in Wanda Plaza, Shijingshan, Beijing that the price of incoming calls, small batteries and monster charging in the mall was 3 yuan/hour, with a cap of 30 yuan per 24 hours.

The charging price is not clearly marked on the cabinet and can only be displayed after scanning the code.

  Afterwards, the Sino-Singapore Jingwei client consulted the customer service of Street Power and Monster Charging. The customer service all said that the charging of different cabinets is different. The rental price can only be understood by scanning the code, and it cannot be displayed on the applet or App.

The customer service of Monster Charging stated that the company conducts a unified tiered pricing, and comprehensively considers equipment costs, venue rentals, and operating staff salary costs when setting prices; if consumers see different merchants’ charging standards are inconsistent, it may be related to the company’s pricing strategy or merchants’ participation related.

  In an interview with the Sino-Singapore Jingwei client, the related staff of Calling Technology said that the price of shared power bank is affected by comprehensive factors, which are generally measured according to the difficulty and cost of operation and maintenance; and the price increase is often caused by a combination of multiple reasons, such as merchants requesting adjustments. High pricing to obtain higher revenue sharing, more important reasons include the increase in channel operating costs.

Is the price increase inevitable?

  In recent years, China's power bank industry has continued to develop, and the market is still expanding.

According to data from the professional version of Tianyancha, as of November 27, there are more than 2,400 companies in my country whose names, business scope or brand names contain "power bank", and their status is active, existing, moving in or moving out.

In 2018, 2019 and 2020 (as of now), the number of new power bank-related companies will be 349, 623 and 540 respectively.

  In addition, data from the professional version of Tianyancha shows that there are a total of 160 project brands related to the keyword "shared power bank".

Among them, Monster Charging announced the completion of a 500 million yuan C round of financing in December 2019, and Xiaodian Technology completed a new round of financing after the B+ round in April 2020.

  Photo by Zhao Jiaran, new Jingwei in the shared charging treasure data map

  The "Research Report on China's Shared Power Bank Industry in 2020" released by iResearch pointed out that the average remaining power of each model after 5 hours of heavy use is only 33%, and the average full charge time is 82.7 minutes. The charging demand and power supply There is still a huge gap between.

For other industries in the sharing economy, sharing power banks is a rigid demand, so cash inflows are guaranteed.

The report shows that at present, the leasing business is the main business of shared power banks. In 2019, the leasing business revenue reached 7.91 billion yuan, and the average gross profit of the top four companies in the industry was 24.85%.

  Regarding the reasons for the price increase of shared power banks, Fu Yifu, a senior researcher at Suning Financial Research Institute, said in an interview with the Sino-Singapore Jingwei client that this phenomenon is the only way for the shared power bank industry, similar to the shared bicycle industry.

"From the perspective of corporate operations, it is understandable and an inevitable trend that power banks use price increases to increase revenue and achieve profitability."

  Jiang Han, a senior researcher at Pangu Think Tank, also told the Sino-Singapore Jingwei client that in addition to financing, shared power bank companies need to form their own hematopoietic model, and price increases are inevitable.

"Of course, this kind of price increase has certain restrictions. If the premium is too large, it will cause a contradiction between market supply and demand, and ultimately affect the company's own development."

Game still exists in future prices

  Gradually transitioning from the "1 yuan era" to 2 yuan and 3 yuan per hour, will the price of shared power banks continue to rise in the future?

  Jiang Han believes that the development of shared power banks will continue to be good in the future, but there is bound to be a game between the market and consumers.

"If the price of the shared power bank increases too much, consumers will definitely choose to carry their own power bank; but if the cost of the shared power bank is too high, problems will actually arise. The final result must be a game between the two parties to reach an equilibrium price."

  Regarding the market prospects of shared power banks, Fu Yifu believes that it remains to be seen in the long run.

"The most likely impact factor lies in the advancement of mobile phone battery technology, especially once the battery technology has made breakthroughs and the mobile phone use time is extended, the frequency of use of shared power banks may be greatly reduced, and the market will be greatly affected. In addition. , The progress of wireless charging technology will also squeeze the development space of the shared power bank market."

  Fu Yifu said that from the perspective of the shared power bank itself, the future business model needs to be further expanded, and the pace of cross-border cooperation should be accelerated.

For example, in addition to providing charging services for C-end users, you can continue to use advertising services; in addition, the shared power bank can also serve as a new offline traffic portal, and other functions can be integrated into the shared power bank.

In addition, based on the accumulation of offline user consumption data, shared power banks can also explore the direction of big data services to help precision marketing.

(Zhongxin Jingwei APP)

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