China News Service, Lanzhou, November 30 (Reporter Ding Si) "We use Western artistic techniques to interpret the Eastern Dunhuang murals, and combine Chinese and Western art to reshape Dunhuang with the vision of young people. The redesigned Dunhuang vision is in line with the current young people’s vision. Aesthetic preferences also make Dunhuang more'younger.'" said Su Huiping, deputy curator of Dunhuang Museum, hoping that through this fusion of Chinese and Western interpretations, more young people can understand and promote Dunhuang art. This time Pizza Hut and Dunhuang Museum will promote Dunhuang art. Moving the exhibition into the restaurant is a new creative mode of cultural creation, and it is of great significance to the promotion of Dunhuang culture among young people.

  The heavy glass door of the restaurant is decorated with the designer's re-creation of the image of Dunhuang’s Lotte by combining ancient paintings with modern pop art, interpreting a new artistic style... In the past few days, the theme of the event is "Western Restaurant" The art exhibition here, the art of Dunhuang in the eyes of young people" is on display in Lanzhou, reinterpreting the beauty of Dunhuang.

The picture shows dancers performing Dunhuang dance.

Ding Sishe

  The restaurant is filled with classic Dunhuang elements from the inside to the outside. Entering the hall, there are 6 major Dunhuang art series on the wall. The Bliss series, which is interpreted by baroque art, is bright and colorful, and the sky is flying; and the Feitian series is a mix of punk heavy metal illustrations. So Feitian "put on sunglasses and played the guitar."

At the same time, the restaurant also displays huge Dunhuang paintings, restoring wild art with delicate brushwork.

  The design of this exhibition is based on the concept of "the integration of Chinese and Western", the design continues Dunhuang's attitude and tolerant personality of the integration of Chinese and Western, and cross-border collision between Western baroque art, pop art and other world art techniques with Dunhuang murals, and integrates young people into the world. Interpretation of history, art.

  Dunhuang Ji Lotte series skateboards, nine-color deer silk scarves, Bliss series mobile phone cases... attracted many trendy people to punch in.

In addition to the fusion of art and western restaurants, the 6 major art series of Dunhuang Museum was brought to the restaurant for the first time, in order to let more young people feel the charm of Dunhuang art.

  This event is a microcosm of the cooperation between Jiuquan Cultural and Creative products represented by Dunhuang Museum and international brands. It also opened up a brand new channel for the promotion and display of Jiuquan culture. Jiuquan Cultural and Creative products will be updated in a fashion and trendy attitude. Accepted by many young people.

The picture shows consumers dining at the Dunhuang Art Exhibition restaurant.

Ding Sishe

  Guo Chengzhi, Section Chief of Publicity and Festival Section of Jiuquan Municipal Bureau of Culture, Sports, Radio, Film and Tourism, said that this cross-border cooperation is a good platform for the promotion of Dunhuang culture. It is a win-win situation for both parties, which has a significant impact on the spread of Dunhuang culture. It is hoped that this cooperation can once again promote the development of Jiuquan's tourism industry and make Jiuquan once again attract the attention of the whole country and the world.

  The cooperation with Dunhuang Museum is the first time Pizza Hut has moved this Dunhuang art into a western restaurant.

The event's series of Dunhuang art exhibitions, a total of 9 restaurants in 9 cities across the country opened for a limited time, bringing consumers a dual experience of food and art.

  "Let Dunhuang'go out' through cooperation with Western-style catering brands, and engage with customers in a way that combines gourmet food and art." Huang Jian, general manager of Pizza Hut Xi’an Market, said that this year marks the 30th anniversary of Pizza Hut’s entry into China. The market is constantly changing, and Pizza Hut is also constantly innovating and developing, and is committed to providing customers with Chinese and Western cuisines. This is the same source as the Dunhuang Museum's design concept of close to young people in recent years.

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