US year-end sales season Online sales are expected to increase by 30%, but it is severe for small and medium-sized retailers November 24, 9:19
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Regarding the US year-end sales season, which will begin in earnest this week, the National Retail Federation predicts that retail sales in November and December will be about 80 trillion yen in Japanese yen, up to 5% more than the previous year. Revealed.
In particular, with the assumption that Internet sales will increase by 30%, the difficult situation is likely to continue for small and medium-sized retailers compared to major companies that are strengthening online sales.
NRF = National Retail Federation announced on the 23rd that it will reach a maximum of $ 766.7 billion (about 80 trillion yen in Japanese yen) for "retail sales excluding automobiles and eating out" in November and December. did.
This is an increase of 5.2% compared to the same period last year, which is about the same as or higher than the last few years.
In particular, Internet sales are over 22 trillion yen, which is expected to increase by 30% compared to last year.
In the United States, many stores were closed due to the spread of the new coronavirus infection, and customers are still distant to avoid congestion even after reopening, so we strengthened online sales mainly by major companies, effectively opening the year-end sales season. There are many places that are ahead of schedule.
On the other hand, small and medium-sized retailers often find it costly to sell online, and while this is a bullish outlook, the difficult situation is still expected to continue.
According to the National Retail Federation, "This year-end sales season looks completely different, but there is a strong desire to buy items that will brighten the feelings of family and friends."