"Product development from personal data" Banks enter the data business one after another November 24, 6:22
As the digitization of society and business accelerates, the financial industry is entering the data business, which provides companies with data such as location information and shopping history, and leads to the development of new products.
Of these, Mitsubishi UFJ Trust and Banking is developing a system called an "information bank" that stores personal data in collaboration with an IT company that analyzes location information.
With the consent of the customer, we store data such as location information and shopping history, and use AI = artificial intelligence to graph behavior and consumption patterns, which is linked to corporate product development.
Customers are aiming to start the service in March next year with a mechanism that allows them to receive corporate products and points for electronic payments instead of depositing data.
Toshihiro Tanaka, director of the FinTech Promotion Office, who is involved in development, says, "I would like to take on the challenge of helping companies create new services and businesses after switching money in finance to data."
With the revision of the Banking Act in May, banks will be able to do business that provides data that was previously regulated, and Mizuho Bank will also statistics customer payment data etc. in a form that does not identify individuals from November We are entering the market one after another, such as starting a service to sell to companies after processing the data.