Continuous enrichment of application scenarios, unprecedented development opportunities
The healthcare industry ushered in a digital revolution
Economic Daily·China Economic Net reporter She Huimin
In 2020, the sudden new crown pneumonia epidemic has directly promoted the digital revolution in China and the global healthcare industry. AI, big data, robotics, 3D printing, wearable devices, virtual reality, etc. are continuously combined with medical technology to promote the entire industry into a new pattern.
The market scale continues to expand
According to statistics, during the epidemic, the amount of Internet diagnosis and treatment in hospitals under the management of the National Health Commission increased 17 times over the same period last year, and the amount of diagnosis and treatment consultation on some third-party Internet service platforms increased more than 20 times over the same period.
Some institutions predict that China's Internet medical market will reach 200 billion yuan in 2020, with a market growth of 46.7%, the highest growth rate since 2015.
“The epidemic has greatly changed the health and medical service model. Due to the obstruction of offline visits, the Internet has become the second battlefield for many hospitals and doctors in fighting the epidemic. Internet medical care is a general trend that we could not imagine in the past, but will continue to develop in the future. "Dong Jiahong, academician of the Chinese Academy of Engineering and chairman of the Smart Medical Special Committee of the Chinese Medical Doctor Association, said at the 2020 Smart Medical Development Forum.
With the continuous popularization and progress of new technologies, the application scenarios of digital health continue to be enriched and the development space continues to expand.
Mao Qun’an, Director of the Planning, Development and Informatization Department of the National Health Commission, said that 30 provinces have established Internet medical service related platforms. There are already more than 900 Internet hospitals across the country. The telemedicine collaboration network covers all prefecture-level cities, with more than 5,500 Online services can be provided by hospitals above the second level.
"According to estimates, by the end of 2019, the number of digital medical users in China has reached 620 million." said Chen Baiping, global partner and managing director of Boston Consulting Group. China has more than 1 million doctors who can consult online, and third-party medical platforms have There are more than 100 users, and the overall user frequency has reached a huge scale of 1 billion times.
Help build a healthy China
"Currently, the medical and health industry is facing new opportunities for the development of'Internet + medical health', especially the arrival of the 5G era, which provides a powerful engine for the development of telemedicine and Internet medicine." Zhou, President of China-Japan Friendship Hospital Jun said that the construction of smart hospitals has changed patients' feelings of seeing a doctor, artificial intelligence has improved the ability of primary medical services, and Internet hospitals are an important way to achieve the sinking of high-quality resources.
The organic integration of smart hospitals, artificial intelligence and Internet hospitals is of great significance to the implementation of the healthy China strategy.
The "Recommendations of the Central Committee of the Communist Party of China on Formulating the Fourteenth Five-Year Plan for National Economic and Social Development and the Long-Term Goals for 2035" clearly put forward the comprehensive promotion of the construction of a healthy China.
Put the protection of the people's health in the strategic position of priority development, adhere to the policy of prevention first, in-depth implementation of the Healthy China Action, improve the national health promotion policy, weave a national public health protection network, and provide the people with all-round full-cycle health services.
In this regard, Shen Jianfeng, director of the Big Data Office of the Department of Planning, Development and Informatization of the National Health Commission, said that standardization should be used to promote the development of informatization and informatization to promote the construction of a healthy China as a whole.
Especially in the current situation where the supply of high-quality medical resources is limited, emerging technologies can make high-quality resources better popularized to every citizen.
Development potential needs to be tapped
The digital revolution has brought unprecedented opportunities to the healthcare industry, but the entire industry still faces many challenges.
Li Qing, deputy dean of the Chinese Academy of Medical Sciences and Peking Union Medical College, believes that current data has become an important resource, which makes people unwilling to share the data they have, and data islands are widespread.
In particular, medical and health data belong to personal privacy. How to ensure safety and ethics when using it is one of the important challenges facing Internet medical care.
"'Internet + medical health' needs to increase the coverage of various specialties and expand medical services." Dong Jiahong said that the existing Internet medical services are mainly limited to chronic diseases such as cardiovascular and diabetes. Doctors and patients in many other fields cannot Better benefit from the current service model.
In order to better promote the development of the "Internet + medical and health" industry, some companies have taken actions.
Xie Chengrun, chairman of CP Tianqing Pharmaceutical Group, said that he will make every effort to build a new Internet medical ecology covering the field of multidisciplinary diseases and help doctors achieve standardized patient management.
At the same time, it provides patients with personalized and customized innovative services such as electronic prescriptions and cloud pharmacies.
"'Internet + medical health' is realizing the redistribution of traditional medical resources, especially in the pharmaceutical e-commerce industry, there is still a lot of room for development." Li Jianing, head of the medical industry of Hopu Investment, said that a wide range of low-cost drugs can be realized through the Internet. Distribution has enabled pharmaceutical e-commerce to develop rapidly in the past few years.
From a numerical point of view, the national pharmaceutical sales last year was nearly 1.8 trillion yuan, but the pharmaceutical e-commerce accounted for a very low proportion and the overall scale was still small. There is still much room for development.
"Why develop'Internet + medical health'? Because this is the development trend of the times." Wang Shirui, founder and CEO of the Medical Federation, said, "Traditional medical resource allocation is centered on hospitals, and patients often need to look for differences when seeing a doctor. Doctors, finding different hospitals, and going to different places to search for medicines are not only costly, but also very inefficient. We hope that through online and offline integration, we can maximize the efficiency of patient-centered medical service delivery and reduce patients' travel It can be cured."