China News Service, Beijing, November 12 (Reporter Wang Qingkai) In the just-concluded Double Eleven Promotion, major e-commerce transactions broke new records.
The pace of Double Eleven promotion has been accelerating, and the forms of employment in the huge industrial chain behind it have become more diverse.
Affected by the new crown epidemic, flexible employment has become an annual "hot word".
The "2020 Double Eleven Flexible Employment Observation Report" released on the 12th by the recruitment platform BOSS directly shows that in the five months before Double Eleven 2020, flexible employment positions such as distribution/management/ picking/shipping personnel, packers, and art workers will be recruited The demand has increased significantly compared with last year.
Among them, the demand for distribution/management/sorting/delivery staff positions increased by 435% over the same period last year.
It is worth noting that the e-commerce festival has become a small fixed peak in the flexible employment recruitment market, with nearly 7% of job seekers looking for relevant job opportunities around Double Eleven for three consecutive years.
According to data from BOSS Research Institute, in the five months before Double Eleven this year, the demand for distribution/management/sorting/delivery positions jumped to the top of the list, surpassing the “large employers” express delivery posts in previous years.
Industry insiders believe that the substantial increase in demand for packaging and shipping jobs is directly related to this year's Double Eleven game.
This year's double eleven promotion has extended the overall time, split into two shopping peaks on November 1 and November 11.
In addition, in order to achieve "light-speed receipt", the forward delivery of goods into the express delivery station has become a common choice for multiple businesses.
After the customer pays the deposit, the merchant delivers the goods to the delivery stations in each area of the logistics company. After the customer pays the balance, the product is quickly delivered to their home.
Data shows that the average daily salary for flexible employment positions on the eve of Double Eleven in 2020 is 183 yuan.
Among them, the top three positions with the highest average daily salary are freight driver, cargo anchor and live broadcast operation, which are 370 yuan, 318 yuan and 281 yuan respectively.
The report also shows that 42.4% of job-seekers with cargo anchors tend to have multiple part-time jobs, and "zero workers" with a bachelor degree or above account for 15%.
During the 618 shopping festival this year, the number of Tmall live broadcasts increased by over 123% year-on-year, and merchant live broadcasts accounted for 70% of Taobao live broadcasts.
An e-commerce live broadcast MCN operation manager said that the merchant live broadcast will be the new breaking point for Double Eleven this year.
With a large number of zero-based businesses opening live broadcast services, the mode of carrying goods anchors is no longer confined to the "Li Jiaqi" and "Weiya".
Considering the concentrated delivery demand during the special period and the limited delivery position of the head anchors, small and medium businesses are more inclined to hire part-time delivery anchors.
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