China News Service, Taiyuan, November 12 (Reporter Hu Jian) According to Ali data on the 12th, during Tmall Double 11 2020 (November 1 to November 11), Shanxi’s total transaction volume reached 9.23 billion yuan, of which Mobile phones and sofas are the "favorites" of Shanxi people.
With a turnover of 9.23 billion yuan, Shanxi ranked 19th in the country, of which foreign sales reached 752 million yuan.
"Post-90s" are the main force of consumption in Shanxi, and purchasers account for 34.9% of the total.
Followed by the "post-80s" and "post-70s".
The "post-00s" who just went to college accounted for 8.3%, 1.2 percentage points more than the "post-60s".
The Taiyuan Mail Processing Center of Shanxi Post Company is processing express delivery.
Zhang Yunshe
Among the favorite categories of products from "post 00s" to "post 50s", mobile phones, facial care sets and sofas occupy the top positions.
Most people over the age of 40 buy sofas, cabinets and down jackets.
"Post-80s" pay more attention to facial care, while the younger generation prefers electronic products such as mobile phones and notebooks.
In the hearts of young people in Shanxi, Apple and Nike are still their top choices, and domestic brands such as Huawei, Xiaomi, and Li Ning are gradually being favored by people under 30.
People in their 30s have a "soft spot" for Haier brands, and "post-50s" prefer Sophia and Midea.
This year, Tmall Double 11 changed the marketing rhythm of only one day for the first time, from the original "Singles Day" to a "nunchaku" consisting of two sales stages.
In 2020, the total turnover of Tmall Double 11 will reach 498.2 billion yuan.
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