(The 3rd CIIE) Dialogue with Danone's Global Senior Vice President: "The CIIE Effect" enables Danone to more sensitively capture market trends

　　China News Service, Shanghai, November 10th. Title: Dialogue with Danone's Global Senior Vice President: "Cimbo Effect" enables Danone to more sensitively capture market trends

　　China News Agency reporter Wang Qingkai

　　"In this CIIE, we brought nearly 50 products that debuted in China for the first time. Both the number and variety of new products are the highest in all previous CIIEs." Danone, a Fortune 500 company, a multinational health and nutrition food and beverage company Global Senior Vice President Bruno Chevot said in an exclusive interview with a reporter from China News Agency a few days ago that the global epidemic continues to be raging. Faced with such a rare window and opportunity of the CIIE, it is necessary to bring Danone's most cutting-edge research and development results. .

CIIE: Become a R&D booster for global enterprises

　　After entering China for more than 30 years, China has become Danone's second largest market.

"For Danone, the CIIE is not only a global event, but also an important window to share China's steady economic growth opportunities." Weibo Xie said that Danone hopes to use the CIIE platform to make more business partners and expand more business channels. It is also eager to understand the needs of Chinese consumers through the CIIE in order to enhance local R&D and innovation capabilities.

　　The three consecutive CIIEs have become a vane for Chinese and foreign companies to gain insights into the new trends of the Chinese market and global industry development.

Hundreds of new products, new technologies, and new services were launched in the world premiere, first show in Asia, and first exhibited in China at this CIIE, of which more than half of the world's first launches.

　　Speaking of the last two CIIEs, Xie Weibo said that with the help of the "CIIE Effect", Danone can more keenly capture market trends, and the efficiency of new product launches has also been greatly improved.

　　In Xie Weibo's view, the CIIE has become a booster for global enterprise product development.

For this reason, as soon as the third CIIE opened, Danone reserved "seats" for the fourth CIIE.

The pace of innovation: starting from China and benefiting the world

　　In recent years, more and more multinational companies have built R&D centers in China in order to track the Chinese market more closely and respond quickly to the global market.

　　"China is at the forefront of global digital development. We hope to take the Chinese digital innovation express train." Xie Weibo said that Danone not only sees China as a huge market, but now sees China as an innovation highland.

　　Technological innovation has been the focus of Danone’s development in China in recent years. Xie Weibo said that Danone hopes to use its newly opened research centers and production bases in China to enhance local R&D and innovation capabilities, and to industrialize R&D results in a timely manner to build an open, A collaborative and inclusive innovation ecosystem.

　　At present, Danone has established an open scientific research center in China, focusing on the three major topics of breast milk research, intestinal health, and food safety and quality.

With the aid of China's rapidly developing digital technology, Danone has launched many innovative products and services "Made in China".

"Dual cycle" development pattern: it is "good" for Danone

　　The theme of Danone's booth at this year's CIIE is "See the Rainbow after the Storm".

Xie Weibo said frankly that this year, affected by the global epidemic and the world's complex economic and trade relations, the operation and production of global enterprises was once set back.

However, China's scientific prevention and control and rapid economic recovery have brought confidence to Danone.

　　In particular, the third CIIE was held as scheduled, providing new opportunities for domestic and foreign companies, and once again implemented China's commitment to further open up with practical actions, and promoted the accelerated recovery of global supply chains.

　　"This strengthens our confidence in investment and development in China." Xie Weibo said that China has the world's most active and diversified consumer market, with the most complete industrial supporting conditions, and China's ability to utilize multiple international and domestic markets and multiple resources It is also constantly improving.

　　Based on this, Xie Weibo said that Danone will be committed to long-term development in the Chinese market and increase its business in China.

This year, 100 million euros will be invested to support R&D centers and production bases in China to enhance local R&D and innovation capabilities and to industrialize R&D results in a timely manner.

These investments reflect Danone’s commitment to the Chinese market and its confidence in the Chinese market.

　　Faced with the "dual cycle" development pattern proposed by China, Xie Weibo said that this is conducive to Danone's development plan in China.

In the future, Danone will enhance local R&D and innovation capabilities, explore the Chinese market, and help internal circulation; on the other hand, it will also export market insights and scientific research results in China to overseas markets, promoting China as a starting point and benefiting global consumers The pace of innovation helps the outer circulation.

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