Application for trademark registration of "Yakyuken Odori" based on "Yakyuken" Matsuyama City, etc. November 11, 10:58
It was found that Matsuyama City and the Matsuyama Chamber of Commerce and Industry applied for trademark registration by the 11th for "Yakyuken Dance" based on the tatami room art "Yakyuken" that originated in Matsuyama City.
Trademark registrations for special products are widespread throughout the country, but it is rare for local governments to apply for the name of a dance.
"Yakyuken Odori" was born in Matsuyama City in the Taisho era, and is a dance based on the tatami room art "Yakyuken" where you play rock-paper-scissors with a geisha with a shout of "Out, Safe". Also known as.
It was found that Matsuyama City and the Matsuyama Chamber of Commerce, which are members of the festival executive committee, applied for trademark registration with the Japan Patent Office by the 11th for this "Yakyuken Dance".
According to the Matsuyama Chamber of Commerce and Industry, which was in charge of the affairs, the application was filed with Matsuyama City for the purpose of preventing the deterioration of the brand image, such as the name "Yakyuken Odori" being used by other organizations without permission.
Since this application is intended for "planning, managing or holding festivals," the name can be used for other products and services.
In response to previous interviews, the Matsuyama Chamber of Commerce said, "I want to protect the correct image of" Yakyuken Odori "by registering a trademark."
There are widespread cases of local governments and local organizations registering trademarks of special products such as agricultural products for the purpose of protecting local brands, but it is rare for local governments to apply for trademark registration under the name of dance.