Chinanews.com client, Beijing, November 10th (Zhang Xu) "Up, down, down, left, right, left, right, BABA", "Looking for a son, Jackie Chan, Little Overlord," "Xiao Overlord, Happy", "You take one, I take one, Xiao Bawang has a learning machine "These sentences are the youth of many people, but the childhood memory of Xiaobawang is about to end.

　　Tianyancha App shows that Xiaobawang Cultural Development Co., Ltd. has been filed for bankruptcy and reorganization recently. The case number is (2020) Yue 20 Poshen No. 131 and the applicant is Yin Xiaoyun.

At present, the legal representative Feng Baolun has dozens of orders to restrict consumption, and Xiaobawang Cultural Development Co., Ltd. has also been listed as a dishonest person to be enforced, that is, "Laolai".

Xiaobawang, a "learning machine" used to play games

　　Xiaobawang Company was established in 1987 and its main business is the R&D and sales of education and entertainment hardware.

In the game console brought by Nintendo FC machines, Xiaobawang transformed the game console market and achieved great success.

　　In product design, Xiaobawang has developed a "learning card", inserting the "learning card", you can practice typing, use a calculator, learn English and so on.

　　Xiaobawang’s "learning card" makes full use of the function of the FC substrate, and also contains much more Chinese character libraries and audio tracks than an FC game, which caters to the market demand at that time.

It's cheaper than Nintendo and personal computers, and it has many functions, and it can also be used for learning. At that time, Xiaobawang was infinite.

Chongqing citizens play Xiaobawang game console to find childhood memories.

Photo by Zhou Yi

　　"Let parents buy Cubs in the name of learning computers" has become the common memory of children of that era, "Super Mario", "Tank Battle", "Contra", "Teenage Mutant Ninja Turtles" keyboard game console and yellow cassette So walked into thousands of households.

　　In 1994, the output value of Xiaobawang Company reached 400 million yuan, twice that of 1993; this figure doubled to 800 million yuan in 1995.

Xiaobawang has made great achievements in the field of game consoles, and the start-up music of "Xiaobawang is endless" has also spread across the country.

　　Therefore, after the news of "Xiao Bawang was filed for bankruptcy" came out, the memories of a large number of netizens were "blasted".

Weibo netizens commented.

　　There are also "veteran players" who recalled the games they had played.

Weibo netizens commented.

Duan Yongping ran away, Xiaobawang was cold

　　Xiaobawang's family history cannot be separated from its founder Duan Yongping.

It was Duan Yongping who later founded BBK and led the team to make the two major mobile phone brands OPPO and VIVO.

　　In June 1991, Duan Yongping spent 400,000 yuan to broadcast the first prize-winning sales campaign advertisement on CCTV, and launched the Xiaobawang contest of "owning a small bawang, hitting a 10,000 yuan household".

　　In 1993 and 1994, two successive generations of Xiaobawang computer learning machines were launched.

In terms of spokespersons, in addition to the well-known Jackie Chan, he has also hired the host of "CP Variety" Ai Hua and film and television star Jia Jingwen as spokespersons.

This series of operations finally established Cassidy's status as a "national game console".

Screenshot of Xiaobawang advertisement.

　　After making a profit, in order to increase the enthusiasm of employees, Duan Yongping proposed share reform to the boss Chen Jianren, so that employees also own shares in the company.

　　However, Chen Jianren rejected the proposal and remained deadlocked for a long time. In the end, Duan Yongping chose to resign.

In August 1995, Duan Yongping left Xiaobawang with 6 employees and founded BBK.

When Duan Yongping resigned, he also took away 6 senior executives from the company, including the later OPPO founder Chen Mingyong and VIVO founder Shen Wei.

　　After Duan Yongping left, Xiaobawang changed its product marketing strategy, pursued diversified operations, and began to make VCDs, repeaters, etc., which to a certain extent dispersed investment in the field of game consoles and brand building.

However, the legend of Xiaobawang continues. According to data, the cumulative sales of Xiaobawang from 1991 to 1999 were more than 20 million units.

The product display on Xiaobawang’s official website currently focuses on educational products and household appliances.

Official website screenshot

　　In June 2000, in order to prevent teenagers from indulging in games, the General Office of the State Council issued the "Opinions on Carrying out Special Governance of Video Game Business Places" to stop all production, sales, and business activities of game consoles, which dealt a major blow to the thriving Xiaobawang .

　　After that, the little bully was tepid and didn't join the game console battle until more than ten years later.

The game console team is disbanded and caught in a storm of unpaid wage

　　In 2016, the VR market began to boom, and a group of new players emerged, such as HTC and Oculus.

Xiaobawang hopes to re-emerge in the game console market with the help of VR.

　　In May of the same year, after 13 months of negotiations, Xiaobawang announced that it had signed an agreement with AMD, the world's largest gaming chip manufacturer, to spend 400 million yuan to entrust the other party to customize a game console chip, which demonstrated its ambition in the field of game consoles.

　　In March 2017, Xiaobawang shouted a new slogan: Strive to be listed on the A-share main board within three years, and create a "new overlord of the VR industry with a future market value of over 50 billion."

But before this day, Xiaobawang himself was in a difficult position.

In a nostalgic-themed restaurant in Nanchang, Jiangxi, which had just opened for trial operation for nearly a month, the reporter saw that Xiaobawang game consoles, certificates of merit, little books, and enamel bowls became decorations of the restaurant.

Photo by Jiang Tao

　　In April 2018, Xiaobawang’s game console "Subor VR" was exposed. Official information showed that this product was jointly developed by Xiaobawang Group, AMD, Microsoft, and Bandai Namco. Xiaobawang said the overall performance of the host Super PS4 twice.

　　At the ChinaJoy exhibition in August 2018, Xiaobawang released the "Z+ New Game Computer".

According to Xiaobawang’s official website, the configuration of the "Z+ New Game Computer" is basically the same as the previously announced Subor VR. This model computer was originally planned to be released in August 2018, and the initial price is set at 4998 yuan.

　　But what is waiting is not the listing, but the dissolution of the Cassidy game console team in May 2019.

At this time, it has been more than a year since Xiaobawang announced its entry into the game console market, and nine months have passed since the original release date.

The letter from Xiaobawang to employees put the incident of wage arrears on the table.

　　At the same time, a "Letter to Employees" from Guangdong Xiaobawang Ruyi Culture Technology Co., Ltd. put Xiaobawang's owed salary on the table.

According to media reports, the Xiaobawang game console project still owes a large amount of supplier payment and service fees, including stage construction fees and public relations service fees at the ChinaJoy 2018 conference.

　　Now, with the court ruling, the little overlord who carries the memories of countless people is going to disappear after all?

Have you played Xiaobawang?

(Finish)