One of the most common mistakes made in trading is falling in love with the logo.
Some people look at a value for some affinity: it may be your bank, your telecommunications company, your favorite television station, the manufacturer of your mobile terminal ... It doesn't matter.
Any excuse is valid to fall in love with that company and convince yourself that you are correct in your bet.
And as in love, this blind faith prevents seeing the defects of the other pa
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