(The 3rd CIIE) Shanghai CIIE raises the upsurge of "customized for China"
China News Service, Shanghai, November 9th (Reporter Li Jiajia) The first exhibition in China, customized for China, at the 3rd China International Import Expo in Shanghai, this craze became more and more obvious.
Dotery, one of the world's largest aroma care and essential oil companies, launched the "Looking for Dreams at Sea" aromatherapy compound essential oil at the CIIE, which advertises that it has a "Chinese taste".
"For the second CIIE, we launched Liquidambar scented essential oil for the first time, using Chinese characteristic plant resources to source materials on the spot," said Mai Owen, President of Dotery China. This year's scented essential oil is based on Chinese cultural and urban characteristics. , Research and design products with Chinese characteristics.
From made for China, to design for China, and research and development for China, this is another improvement in the second CIIE.
"Chinese plants such as white orchid and osmanthus collide and blend with Western plants such as Roman chamomile and California pepper. Each has its own beauty, and the beauty is the same. Doteri is constantly drawing inspiration from this vast land of China and using its superior resources. Deeply connect with China through plants, and use essential oils to rejuvenate Chinese characteristic plants." Mai Owen said.
An old friend of the CIIE and the Lego Group of Denmark, this year also released four new Lego products inspired by classic Chinese culture and traditional stories.
Among them, the Depot series of Happy Childhood Moments is the Lego Group's first series of suits tailored for Chinese preschool families, vividly presenting two important scenes in children's lives-New Year's reunion and kindergarten.
L'Oréal used big data to create an innovative product "Zero Point Cream" suitable for Chinese users, shortening the 1- to 2-year market cycle of traditional new products to 59 days.
The well-known American shoe design, production and retailer Crocs specially customized the "Zhibixing" of the "Jinbao" mascot of the CIIE.
If multinational companies approach the Chinese market with culture, then the "eastward" of cross-border trade in goods will more intuitively show the attractiveness of the Chinese market.
At the third CIIE, witnessed by Chile’s ambassador to China, Luis Schmidt, Hema signed an order for importing 1 million boxes of Chilean cherries with representatives of Chilean enterprises. In the next year, Hema will deliver to Chile. Ten major cherries suppliers ordered a total of about 280 million yuan of intentional purchases.
This is also Hema's largest imported fresh purchase plan in Latin America this year.
Hou Yi, President of Hema, who has been to the CIIE for three consecutive years, said that through the improvement of Hema’s global supply chain resource integration capabilities brought by the CIIE, a large number of Hema customized for Chinese consumers have been born according to the needs of the Chinese market. Brand" imported goods. "This is not only the result of the spillover effect of the CIIE, but also demonstrates the continuous innovation potential of China's domestic demand market. Through the direct cooperation with the countries of origin of production methods, the global import and export trade is driven by the'customized for China' boom." (Finish)