Chinanews.com client, Shanghai, November 9th (Reporter Wu Tao) During the third CIIE, a number of companies including the China Plastic Surgery Association, medical aesthetics pharmaceutical companies, and medical aesthetics e-commerce jointly released the "Three Formal • Reassuring Beauty" Proposal for the medical beauty industry.
The proposal aims to call on the medical and aesthetics industry to actively take concrete actions, implement the policy guidance of relevant national departments and associations, promote industry self-discipline and standardized ecological construction, and improve the overall level of diagnosis, treatment and training.
The proposal release site.
For picture
With the rise of the "value economy", the medical beauty industry is gradually becoming an important part of China's health industry.
The diversification of products and technologies, the scale of medical and aesthetic institutions, and the expansion of demand for professional doctors are becoming increasingly obvious, and the breadth of medical aesthetic services that consumers can enjoy is also expanding.
A previous report released by Zhiyan Consulting showed that the market size of China's medical beauty industry is expected to exceed 250 billion yuan in 2020.
Xinyang’s "2020 White Paper on the Medical Beauty Industry" shows that there are more market gaps to be filled in the emerging medical beauty markets in some first- and second-tier cities, and even more sinking markets in the third-tier and below.
However, the China Plastic Surgery Association pointed out that there are still substandard medical aesthetics institutions and medical aesthetics institutions operating beyond the scope of the market. Parallel imports, fakes, false information and other issues have infringed on the rights and interests of consumers, and have become the industry’s sustainable development. resistance.
In April this year, the National Health Commission and other eight departments jointly issued the "Notice on Further Strengthening the Comprehensive Supervision and Law Enforcement of Medical Aesthetics", clearly requiring that medical quality and medical safety be the first priority and standardizing medical beauty services.
Zhang Bin, president of the China Plastic Surgery Association, said, “The'Three Formal' initiative conforms to the country's normative requirements and direction guidance for the development of the medical aesthetics industry. It is helpful while ensuring the vital interests of consumers and meeting the increasingly diverse needs for beauty. For the healthy and sustainable development of the medical beauty industry."
Qiu Hanhua, General Manager of Allergan Aesthetics China, said, “As Allergan Aesthetics’ long-term project in China, we hope to use the CIIE platform to further strengthen communication and cooperation with relevant government departments and industry partners, and understand the concept of “three formalities”. Carrying out continuous promotion, and sinking publicity and education work to third- and fourth-tier cities, so that consumers can be assured of beauty."
Liu Rong, vice president of Beijing New Oxygen Technology Co., Ltd. said, “In the past, the certification system for institutions and doctors by formal manufacturers was limited to offline. Now, people’s information exchange and consumption behavior are gradually becoming online. The original online certification system further reduces information asymmetry and allows the value of excellent institutions and doctors to be reflected online."
Meituan Beauty and Li Xiaohui, the person in charge of the medical beauty business department, said, “The irregular market is the main obstacle to the healthy development of the medical beauty industry. Information opacity is the biggest pain point for users to do medical beauty. Safe medical beauty information and services." (End)