(The 3rd CIIE) The CIIE accelerates global product design and cross-border trade "for China, eastward"
China News Service, November 9th (Reporter Li Jiajia) The first exhibition in China, customized for China, used to be customized by Chinese companies for foreign OEMs. Now, the wind has reversed.
At the 3rd China International Import Expo in Shanghai, this trend of "reverse customization" was highlighted.
Dotery, one of the world's largest aroma care and essential oil companies, launched the "Looking for Dreams at Sea" aromatherapy compound essential oil at the CIIE, which advertises that it has a "Chinese taste".
"For the second CIIE, we launched Liquidambar scented essential oil. Liquidambar scented essential oil is made from local sources using Chinese characteristic plant resources." said Dotery China President Mai Owen. This year's aromatherapy essential oil is based on Chinese Cultural characteristics, urban characteristics, research and development and design of products with Chinese characteristics.
From made for China, to design for China, and research and development for China, this is another improvement in the second CIIE.
"Chinese plants such as white orchid and osmanthus collide and blend with Western plants such as Roman chamomile and California pepper. Each has its own beauty, and the beauty is the same. Doteri is constantly drawing inspiration from this vast land of China and using its superior resources. Through the deep connection between plants and China, the Chinese characteristic plants are rejuvenated in the form of essential oils."
Doterui debuts "Looking for Dreams at Sea" aromatherapy compound essential oil.
Photo courtesy of Doteri
An old friend of the CIIE and the Lego Group of Denmark, this year also released four new Lego products inspired by classic Chinese culture and traditional stories.
Among them, the Depot series of Happy Childhood Moments is the Lego Group's first series of suits tailored for Chinese preschool families, vividly presenting two important scenes in children's lives-New Year's reunion and kindergarten.
If multinational companies approach the Chinese market with culture, then the "eastward" of cross-border trade in goods will more intuitively show the attractiveness of the Chinese market.
At the third CIIE, witnessed by Chile’s ambassador to China, Luis Schmidt, Hema signed an order for importing 1 million boxes of Chilean cherries with representatives of Chilean enterprises. In the next year, Hema will deliver to Chile. Ten major cherries suppliers ordered a total of about 280 million yuan of intentional purchases.
This is also Hema's largest imported fresh purchase plan in Latin America this year.
Hou Yi, President of Hema, who has been to the CIIE for three consecutive years, said that through the improvement of Hema’s global supply chain resource integration capabilities brought about by the CIIE, a large number of Chinese consumers have been born in accordance with the needs of the Chinese market. Reverse customized "Hema" imported goods. "This is not only the result of the spillover effect of the CIIE, but also shows the continuous innovation potential of China's domestic demand market. Through the production method of direct cooperation with the countries of origin, it will drive the global import and export trade's'customized in China' boom." Finish)