(Economic Observation) The demand for the elderly in China is changing to a "development type". The aging industry is showing a segmented trend
China News Service, Guangzhou, November 8th. Topic: China's elderly needs are changing to "developmental". The aging industry shows a subdivision trend
Author Cai Minjie
In recent years, the elderly in Mainland China have increasingly strong demand for health care services.
The needs of the elderly are changing from a "survival type" to a "development type". The development of the aging industry presents a trend of market, customer group, and element segmentation.
The mobile assisting robot helps the elderly in bed to move from the bed to the wheelchair, the toilet, etc., the elderly video phone with voice transcribing function, and the lifting toilet to help the elderly with inconvenient legs and feet to live independently... November 6th to 8th The 7th China International Aging Industry Expo held in Guangzhou exhibited a variety of smart elderly care products from home and abroad. Unlike the past, this year’s exhibits and solutions focus on the needs of elderly people of all ages. Brands, there are also many small pension products, and the elements are gradually being subdivided.
In February of this year, the National Bureau of Statistics of China announced the implementation of the "Elderly Care Industry Statistical Classification (2020)" and determined the scope of the elderly care industry as: elderly care services, elderly health promotion and social participation, elderly education training and human resource services, elderly supplies and related products 12 categories including product manufacturing.
“There are more classifications of aging industries, and the trend of professional development is becoming more and more obvious.” According to Pang Tao, director of the Propaganda Department of the China Association of Aging, according to relevant surveys, in 2017, there were 16 million elderly households with an annual income of more than RMB 10,000. The proportion of living expenses, medical expenses and other expenditures has declined, and the proportions of non-recurring expenditures, cultural activities expenditures, and household transfer expenditures have increased, indicating that the current needs of the elderly are changing from "survival" to "developmental" and industrial development To segment the market, segment customer groups.
Faced with the accelerated development of population aging, the demand for various elderly care is increasing.
Wang Dan, president of Guangzhou Yuexiu Haiyiyuan Health Management Co., Ltd., said that the elderly care industry is being further refined. In addition to taking care of the daily life of the elderly, there are special departments to take care of the mental activities of the elderly to create a social atmosphere.
At the same time, the personalized customization needs of the elderly are becoming more and more intense. "For example, different ages and physical conditions will have different dietary requirements. Soft food, crushed food and liquid food will be divided according to the swallowing ability; when bathing, it is also based on the elderly Human needs provide different water temperature and room temperature, and even provide aromatherapy."
At the exhibition, the "Yuexiu Health Care" brand extended to the field of elderly education and training, and the "Evergreen College" senior university project was launched.
The relevant person in charge of the brand said that the elderly after retirement have more leisure and entertainment time. What surrounds them is not only firewood, rice, oil, salt, sauce, vinegar and tea, but they also need piano, chess, calligraphy, painting, poetry, and hops. They are eager to promote and socialize through learning. Exchanges.
"Now that the knowledge of science and technology is changing with each passing day, you must continue to learn to keep up. For example, using software to take taxis and order takeaways, etc., I didn't even think about it before. Now they have them. But will you use them? I think you will live to be 100 years old. It’s about to be 100 years old." said the 93-year-old "freshman" of "Evergreen College" Tong.
Wang Peng, assistant general manager of Poly Health Industry Investment Co., Ltd., said that the segmentation of the elderly market will become more and more clear. For example, there will be some professional care, which is optimistic about the future trend of the entire market.
Pang Tao said that in addition to traditional health needs, leisure needs in the field of elderly care services also deserve attention.
"Starting from 2020, the'post-60s' will enter the old age, and the new generation of elderly people will have different consumption concepts. For example, they will pay more attention to self-realization and development." Pang Tao said that statistics show that in 2018, Middle-aged and elderly customers of a large-scale e-commerce platform spent 4.4 times the consumption of cosmetics and medical beauty in 2017.
"The elderly are both a special group and a general group. They cannot simply be regarded as a group that completely needs care." Pang Tao said that it is necessary to establish and promote a "positive view of the elderly" and treat the elderly as a developed and independent individual to help They maintain healthy physical, mental, and social relationships.
(Finish)