In recent years, with rapid development and rising instead of falling during the epidemic, cross-border e-commerce has become an important engine supporting the "outer loop"


[Important Expo] The big business behind small packages

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　　In recent years, with rapid development and rising instead of falling during the epidemic, cross-border e-commerce has become an important engine supporting the "outer cycle".

At the CIIE, many companies have fully felt the vigor of China's cross-border e-commerce.

The simultaneous efforts of policies and markets make the big business behind this small package more worth looking forward to.

　　"In May of this year, we officially entered the domestic e-commerce platform. But after it was put on the shelves, the daily sales quickly exceeded 100,000 yuan, which is completely a blowout growth." China CEO of Dingying (Guangzhou) International Trading Co., Ltd. Yang Wenfeng is a new face at the CIIE.

This Thai bird's nest brand, which has just entered the Chinese market, has fully experienced the vigorous vitality of China's cross-border e-commerce in less than half a year.

　　According to data from the customs, in 2019, the total retail import and export commodities through the customs cross-border e-commerce management platform across the country reached 186.21 billion yuan, an increase of 38.3% year-on-year.

In the first three quarters of this year, this figure has risen to 187.39 billion yuan, a year-on-year increase of 52.8%, and the growth rate is much higher than the overall growth rate of foreign trade.

　　In recent years, with rapid development and rising during the epidemic period, cross-border e-commerce has become an important engine supporting the “outer loop”.

At this year's CIIE, the big business supported by small cross-border parcels has also attracted the attention of more companies.

Parcels come in and out

　　According to a survey published by the International Postal Company (IPC) in February this year, 39% of cross-border online purchases worldwide come from China.

At the 3rd China International Import Expo Cross-border E-commerce and Trade Digital Development Forum, participating experts said that China’s cross-border e-commerce is already at the forefront of the world.

　　At the CIIE, many exhibitors have felt the development dividend brought by this new trade format.

On the booth of Japanese consumer goods company Lion King, a toothpaste that has been in the Chinese market for more than two years and whose sales volume is at the end of a series of products was placed in a prominent position.

　　"This product is positioned as a high-end product and belongs to a subdivision. The demand is relatively small. Previously, sales were mediocre. However, after we launched this product on cross-border e-commerce this year, the situation opened up immediately and it appeared 10 times higher than traditional channels. The above growth." The person in charge of the company introduced to reporters.

　　The rapid development of China's cross-border e-commerce is not only driving imports.

In 2019, China's cross-border e-commerce direct mail exports about 2 billion parcels.

Since the beginning of this year, data from many places across the country show strong growth in cross-border export packages.

The "2020 White Paper on Cross-border E-commerce for Small and Medium-Sized Enterprises" shows that during the epidemic, 84% of domestic small and medium-sized enterprises changed their operating models to online business models.

　　On the morning of November 7, the reporter found in the logistics enterprise exhibition area of ​​the Service and Trade Hall of the CIIE that there were crowds of people in front of the booths and the atmosphere on the scene was fiery.

　　A comprehensive foreign trade service company from Hubei is looking for partners.

"Now the role of cross-border e-commerce in exports is becoming more and more prominent, especially since the epidemic, domestic companies have a very large demand in this area." The person in charge of the company told reporters that the company currently has more than 32,000 small domestic merchants. Cooperation. The purpose of this Expo is to seek overseas bonded warehousing cooperation services to help domestic products sell overseas.

Commodities "run" faster

　　"Delivery within 24 hours, just like domestic e-commerce." "Customer receiving time is greatly shortened, and orders are fully guaranteed." "With overseas warehouses, returns and exchanges are also very convenient"... During the interview, many logistics companies participating Said that the logistics efficiency of cross-border e-commerce has been greatly improved.

　　For domestic consumers who are accustomed to "sea shopping", their waiting time for imported goods is getting shorter and shorter; for many foreign trade companies, overseas markets separated by oceans are getting closer and closer.

But faster is only one of the changes. The digital transformation of trade represented by cross-border e-commerce may have a more profound impact on trade and industry.

　　"Since the beginning of this year, the epidemic has promoted the development of digital trade. The'new normal' of the epidemic has created new opportunities for Chinese companies, including small and medium enterprises, especially in cross-border e-commerce." UPS China Marketing Director Meng Ruan Di told reporters.

　　"Cross-border e-commerce includes not only the digitization of trade matching, but also the digitization of trade execution, the digitization of trade services, the digitization of market entities, and the digitization of products. The digitization of products will definitely lead to the digitization of industries." Zhang Weizhi, a member of the Trade Digitalization Expert Committee of the Licensing Bureau, said that the development of cross-border e-commerce is expected to drive changes in the entire industry chain.

　　"In April and May, traditional foreign trade was very bleak, but we have felt that the purchase of overseas home furnishing products has increased significantly, and we have provided this information to upstream brand owners and downstream channel vendors in a timely manner." Liu Bo, the founder of Fanding International, a company that provides logistics services, said that Chunjiang plumbing ducks have a longer cross-border e-commerce industry chain and can better observe and capture the frontier market information and industry trends. This is also an advantage that traditional logistics cannot have. .

Policy and market force at the same time

　　At this year's CIIE, China announced four major measures, including the establishment of a new highland for opening up and promoting the innovative development of foreign trade. It clearly stated that "promoting the accelerated development of new business models and models such as cross-border e-commerce, and fostering new momentum for foreign trade."

　　Prior to this, my country has issued a series of policies to support cross-border e-commerce, and its efforts have been increasing.

Only in the five months before the CIIE, the cross-border e-commerce B2B export supervision pilot has gone through multiple rounds of expansion, and more companies can enjoy one-time registration, one-point docking, simplified declaration, priority inspection and other facilitation measures.

　　In terms of the market, many companies in the logistics, e-commerce, and foreign trade sectors have also "rolled up their sleeves."

The Fung Group, an exhibitor from Hong Kong, is accelerating its omni-channel layout and digital transformation.

"Our supply chain management company in Qianhai has been inaugurated, and we plan to develop a super supply chain center in Asia there to provide cross-border e-commerce services for China and the entire Asia-Pacific region." Feng Group Senior Vice President Zhang Zhengcai told reporters .

　　"The growth trend of digital trade puts forward higher requirements for logistics providers, and it also requires enterprises, especially small and medium-sized enterprises with limited time and manpower, to improve efficiency and digital capabilities." Meng Ruandi told reporters that this year's Expo Yes, UPS brings the latest updated WeChat mailing service. Through its WeChat official account, it can provide corporate customers with one-stop logistics solutions.

"I hope to help companies seize new development opportunities through the construction and improvement of smart logistics networks."

　　"Domestic quality consumption and consumption upgrades are becoming new driving forces for market growth. The opportunities and results brought about by participating in the first two CIIEs have also strengthened Suning's confidence." Ma Kang, head of Suning's procurement and trading delegation at the CIIE Said that this year, Suning will increase procurement in Europe, America and other places, continue to strengthen cooperation with internationally renowned home appliances and 3C brands, and further focus on the procurement of large fast-moving consumer goods and service trade procurement related to the quality of life of residents.

　　Our reporter Beimengyuan Landehua Liang Yudong Wu Fan

　　(Our newspaper, Shanghai, November 8th)