(The 3rd CIIE) Dialogue with Chen Yudong, President of Bosch China: CIIE is a very good platform for enterprises to participate in the construction of China's new development pattern
China News Online, November 7th. Title: Dialogue with Chen Yudong, President of Bosch China: The CIIE is a very good platform for enterprises to participate in the construction of China's new development pattern
Author Gao Zhimiao
For three consecutive years, Bosch has "showed up" at the China International Import Expo with dual booths. Whether it is in the automobile venues or the consumer electronics and home appliances exhibition area, Bosch's booth has become a "check-in place" for "experiencing the beautiful life of science and technology".
This year, "Explanator" Chen Yudong also "online" on time to introduce new products to customers and business partners from all over the "station" of his own exhibition area.
"For companies, the CIIE is a very good platform for participating in the construction of China's new development pattern. Bosch products entered China in 1909. We are the beneficiaries and supporters of global trade liberalization." Bosch (China) Limited Investment President Chen Yudong said in an exclusive interview with a reporter from Chinanews.com.
Photo courtesy of Chen Yudong, President of Bosch (China) Investment Co., Ltd. Bosch
At this CIIE, the public will witness the global "offline debut" of Bosch's lifting range hood, the upcoming Ruifu crib and desk, the 6th generation Bosch power tool IXO wireless lithium screwdriver, the first The in-vehicle computing platform solution that debuted... What has changed is the continuous iterative products, and what remains unchanged is Bosch's choice for the CIIE and the Chinese market.
"We have reached a lot of procurement contracts and business cooperation projects at the previous two CIIEs, involving auto parts, industrial technology, intelligent building technology, and home appliances. But what we care about is not how much volume can be traded on site, but hope Using the important platform of the China International Import Expo to make our brand, products, technology and services deeply rooted in the hearts of the people." Chen Yudong emphasized.
Photo courtesy of Bosch Booth at the 3rd China International Import Expo
"Intelligent manufacturing" is the trend of future development, and Bosch, as the "forerunner" of "Industry 4.0", also brought the intelligent manufacturing software solution-NEXEED at this CIIE.
In Chen Yudong's view, in the future digital age, no company can become a "all-rounder", and more and more interconnections are needed, each with unique competitive advantages, and everyone complements each other's advantages and cooperates with each other.
"Strong alliance" is also Bosch's choice. Not long ago, Bosch and Alibaba Group reached a cooperation to jointly promote the transformation and upgrading of digital business.
This strategic cooperation also makes Bosch the first international leading automotive technology and home appliance company to access Alibaba's commercial operating system.
"We are always open in China and we are willing to carry out various attempts and cooperation with local partners."
Bosch is optimistic about the long-term development of the Chinese market and continues to conduct local R&D and innovation in key technology areas.
In the past ten years, Bosch has invested 48.5 billion yuan (RMB, the same below) in China.
This year, Bosch Innovation and Software Development Center, Wuxi Hydrogen Fuel Cell Center, and the second phase of Xi’an "Future Factory" will all be completed and opened.
Innovation is an inexhaustible driving force for corporate development. Bosch is also increasing its R&D investment in China. In 2019, R&D expenses reached 6.3 billion yuan, and the number of R&D personnel exceeded 7,800, which is equivalent to 1 out of 7 Bosch employees engaged in R&D. .
"For the Bosch Group, China is not only a sales market, but also a production and research and development base."
Regarding the development potential of the Chinese market, Chen Yudong said that today China is still in the process of rapid change and transformation.
"China's huge market potential, users who are willing to accept new things, a complete industrial chain layout, a continuously improving business environment, a large pool of talents, outstanding customers and business partners, these are all attracting us to continue to innovate and long-term in China. An important factor for development."
In 2011, Bosch established the China Headquarters in Shanghai's Hongqiao Business District, which has grown from 1,500 employees to 3,000 today.
This headquarters building is not only the headquarters building of China, but also the largest headquarters building of the Bosch Group in the Asia-Pacific region.
In the future, Bosch, which insists on "rooting and serving the local", will continue to deepen the Chinese market.
Chen Yudong said bluntly: “In the future, we will further develop China into an important R&D and innovation base for the group, provide more competitive and valuable products and services, and help China’s domestic and international dual cycles to mutually promote this new development pattern. Form and achieve a win-win situation." (End)