Sino-Singapore Jingwei Client, November 9th (Fu Yumei) Recently, new energy vehicles have been highly sought after in the capital market, and the performance of the concept stocks of several new car manufacturers has been particularly outstanding.
Among them, Xiaopeng soared nearly 80% in a week, and the market value of Weilai broke through the 50 billion US dollar mark and is still rising, catching up with the market value of traditional automobile groups such as BMW and GM.
What is the offline situation with the new car-making forces in full swing online?
A reporter from Sino-Singapore Jingwei visited some stores and learned that the delivery volume has been rising recently, and more people have made appointments for test drives than before.
There are also sales reports that customers who came to see the car last year often feared that they would go bankrupt and dare not book a car, but this year there is no such phenomenon.
It is worth noting that on the other side of the enthusiasm, new car-building forces have frequently stepped on thunder on product safety issues.
Some experts pointed out that the current development of the industry is still facing a new round of reshuffle, and at the same time, the delivery volume of car companies is still far from the formation of economies of scale.
The share prices and sales of the top three companies have risen
According to a recent report by CCTV Finance, due to the new policy of Shanghai's overseas license plate restrictions, new energy car stores in Shanghai ushered in a grand passenger flow.
An ideal car salesperson said that recently, the number of customers in the store to see the car for test drive has doubled from September, and an average of 30 new energy vehicles can be sold a day on weekends, which was rarely seen before.
For new energy vehicles, another policy bonus is the "New Energy Vehicle Industry Development Plan (2021-2035)" (hereinafter referred to as the "Plan") issued by the General Office of the State Council.
The "Plan" pointed out that by 2025, China's new energy vehicle sales will reach about 20% of the total sales of new vehicles.
According to data from the China Association of Automobile Manufacturers, in the first three quarters of this year, the overall sales of new energy vehicles were 734,000, accounting for only 4.3% of the overall sales of 17.116 million.
This also means that the sales of new energy vehicles have a huge future.
Related news first caused repercussions in the capital market, and three new car-making powers in the concept stocks have ushered in "highlight moments."
According to the statistics of China-Singapore Jingwei reporters, as of November 8, the latest market values of Weilai, Xiaopeng and Ideal were US$56.2 billion, US$25.1 billion, and US$22.1 billion, respectively.
Among them, Xiaopeng's cumulative weekly increase was as high as 79.62%.
NIO’s market value has continued to rise since it broke the US$50 billion mark on the 4th. The current market value has surpassed traditional automobile groups such as BMW and General Motors, and the cumulative annual increase is as high as 935.57%.
On the other hand, the sales of the three new forces frequently broke records after breaking through 10,000 vehicles.
From January to October 2020, the cumulative sales of Weilai, Xiaopeng, and Ideal were 31430, 17,117 and 21,852 respectively.
In October, Xiaopeng's year-on-year sales rose by 229%, and Weilai also doubled by 100.1%.
Dongxing Securities pointed out that the "Plan" generally adheres to the development direction of electrification, connectivity, and intelligence, and the positioning and layout of the leading new power car companies are in line with it.
In addition, the market share of the current top new forces is gradually increasing, and the future growth of the new energy automobile industry will provide them with greater market space.
Offline: From being questioned to "counter-attack"?
Behind a series of "hot" transcripts, what is the situation of offline stores of new car manufacturers?
Recently, a reporter from Sino-Singapore Jingwei visited some stores in Beijing. The sales of the above-mentioned new forces all mentioned that the sales of the stores have continued to increase in recent months, and the number of people who come to inquire about prices and make test drive appointments has also increased significantly than before.
On the weekend, customers in a Xiaopeng car store in Beijing were in an endless stream, and the negotiating table was almost full of people.
Sales Chen Zhong (pseudonym) said that if you can't wait for the test drive on the day of the appointment, and there are a lot of people in line recently, you must make an appointment in advance.
Store situation photo by Fu Yumei, China-Singapore Jingwei
An ideal car salesman who has just joined the company for half a year told a reporter from China-Singapore Jingwei that he only refreshed his turnover last month, and sold 11 cars in the largest day.
And now with more and more people buying cars, old car owners are beginning to recommend customers to come over, and he expects that sales this month will also be considerable.
New longitude and latitude in the ideal ONE data map
Last year, Weilai Automobile CEO Li Bin was hailed as the "worst person in 2019."
This year, Weilai Automobile has continued to spread good news in terms of financing, sales and market value.
A Weilai automobile salesman used "counterattack" to describe the changes during this period.
Speaking of the soaring share price of NIO this year, the salesperson also said with a smile: "Buy NIO's stock earlier, and you will have earned enough money to buy a car."
Photo by Fu Yumei, new longitude and latitude in Weilai ES6 data map
On the 6th, Weilai Automobile released a 100kWh battery pack, which increased the energy density by 37% and the vehicle's cruising range also increased significantly.
Previously, NIO’s battery came standard with a 70kWh battery pack. According to the above sales introduction, if a new battery is used, the vehicle cost will increase by 58,000 yuan.
Due to the fast update of new energy vehicle technology, he said that many customers are always hesitating, and now they have to wait.
"In the past, we have done more to relieve customers' anxiety about mileage and charging. Now battery life and charging and battery swapping technologies are improving. Customers no longer worry about whether it is enough, but entangled whether they can buy better. In fact, manufacturers have also considered these issues, and there will be many simultaneous upgrade activities for old car owners. On the other hand, it can also be seen that the new energy vehicle industry has developed to another stage, pursuing higher-quality products and services." The sales said .
In the past two years, the high attention of new car-making forces has attracted some doubts, and Chen Zhong also feels.
He has worked in a traditional 4S store for several years. He believes that the biggest difference is that the location of a traditional 4S store is generally remote. Therefore, the customers who come to see the car are generally interested in buying a car, and the transaction rate is also high.
However, most of the new forces’ stores are in popular business districts, so many customers first come to understand with a curious mind. Besides the brand and car models, they often hear various negative messages on the Internet.
"Because we are also a new industry, so many times consumers are educating us, and we also attach great importance to this aspect of voice." Chen Zhong recalled the most turbulent period in the industry, many friends from the prosperity of the decline or even a few months. .
Now, seeing consumers' awareness of his own brand is getting higher and higher, he has slowly built up confidence.
"Last year, many customers who came to see the car asked us if we were going to close down. Now we have not heard this question again."
Attention: Product safety issues are frequent
With all signs of improvement, has the new force of car-making established a foothold in the auto industry?
In an interview with the Sino-Singapore Jingwei Client, Cao He, president of Quanlian Auto Dealer Investment Management (Beijing) Co., Ltd., said that the recent surge in stock prices of new forces is speculation in the capital market, and one of the important reasons is the power of Tesla's example.
According to data from the global listed company market capitalization website companymarketcap, as of November 4, its total market value of 34 listed auto companies worldwide was as high as US$1.5 trillion.
Among them, Tesla, Weilai, Ideal, and Xiaopeng have a combined market value of nearly US$500 billion, accounting for 32%.
The market value of the Tesla family has exceeded 400 billion US dollars.
In addition, although Chen Zhong has escaped the pressure of being "closed", such cases are only a minority in the industry.
Since the beginning of this year, many new car-building forces such as Byton, Bojun, Sailin, and Qiantu are still struggling in turmoil such as wage arrears and production suspension.
Zhang Xiang, an analyst in the automotive industry, told the Sino-Singapore Jingwei client that the release of the "Plan" will inevitably bring development benefits to new car-making forces, and competition will become more intense. The industry will accelerate reshuffle, some of which are small in scale and low in technology. Of companies will soon be eliminated.
Cao He believes that whoever can make new cars has a chance to live.
Following the arrival of NIO, Ideal and Xiaopeng have successively landed on the US stock market this year, and Weimar, Hezhong, Tianji, Ai Chi and Ling Pao also reported that they will IPO.
Many analyses have predicted that only a few new car-building forces will survive in the end.
"After the ranks of 5 or 6 are basically gone," Cao He said.
However, car companies that have been or are close to "going ashore" also frequently have product safety issues.
On the 6th, Ideal Motor announced the recall of 10,469 Ideal ONEs.
Vehicles within the recall range due to the design of the front suspension lower arm ball pin release force, when the vehicle is impacted by a collision, the front suspension lower arm ball pin may become disengaged, which may affect the control of the vehicle and increase the risk of accidents in extreme cases. Risks, there are hidden safety hazards.
The new longitude and latitude of the ideal car body data map. Photo by Fu Yumei
For this recall, Ideal Motors issued an apology letter on the same day.
Prior to this, Ideal Automobile was exposed to multiple broken axle accidents, but Ideal Automobile has always referred to the "recall" as a "hardware upgrade", which has caused doubts among the industry.
Ideal Auto stated in the letter of apology that "its statement does not conform to industry and public perception."
Ideal source of apology letter: Ideal Auto's official Weibo
During the visit, the sales of Ideal Motors stated that the customers who came to consult recently are indeed very concerned about the recall.
He has repeatedly emphasized that the previous broken axles are not all due to the vehicle itself. In addition, all vehicles in the current batch have been upgraded to the latest hardware.
Zhang Xiang believes that its own recall is a normal behavior, but Ideal Auto initially used "hardware upgrades" to reduce the severity of the problem, which also attracted public condemnation.
"Now we are in a period of opportunity, and this incident will inevitably have a certain impact. It also reminds the industry that problems with products must be addressed squarely and corrected in time, so as to win the understanding and trust of consumers."
Another hotly discussed recently is Weimar Motors.
On October 28, due to the battery cell supplier mixing impurities in the production process, resulting in the risk of fire in the power battery, Weimar Motors announced the recall of 1282 electric vehicles.
Prior to this, Weimar had been exposed to four fire incidents by the media within a month, and none of them gave a public explanation of the cause of the fire.
Zhang Xiang also talked about that Tesla's domestic production speed is advancing rapidly, and product prices are constantly dropping.
However, several leading new forces in China are still facing problems such as a single product matrix and delivery volume that has not yet reached economies of scale. There is still a long way to go.
(Zhongxin Jingwei APP)
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