Chinanews.com, November 6. On November 5, the first day of the opening of the third China International Import Expo, the Consulate General of the Kingdom of Denmark in Shanghai reached a cooperation with the new e-commerce platform Pinduoduo and signed a memorandum of understanding.
During the CIIE, many gourmet brands exhibited in the Danish Pavilion will simultaneously land on Pinduoduo's "Global Shopping" and launch the "Danish Pavilion".
At the same time, the two parties will also give full play to their respective advantages in enhancing trade cooperation between Denmark and China and bring high-quality Danish brands and products to the Chinese market.
Danish Ambassador to China Ma Lei said at the signing ceremony, “CIIE is one of the most important exhibitions for Danish companies in China. I believe that through related exhibitions and cooperation with Pinduoduo, Danish high-quality food can better serve China. Consumers." Ma Lei said.
"Under the background of China's comprehensive opening up, Pinduoduo is obliged to introduce high-quality imported products to Chinese consumers." said Shaohao, senior vice president of Pinduoduo. "We will actively leverage our advantages and invest in various resources and services. Nearly 700 million consumers on the platform demand overseas first-class products."
According to the memorandum, the Danish Consulate General in Shanghai will guide more famous Danish brands to settle in Pinduoduo, and Pinduoduo will also provide Danish companies with dedicated docking and one-stop services to bring Danish goods to consumers on the platform. before.
In addition, the two parties will also cooperate to promote good Danish goods through live broadcast and other methods. At that time, Danish Consul General in Shanghai, Lin Lang, will also become an anchor and lead Pinduoduo users to the "cloud" of the Expo.
Danish Consul General in Shanghai Lin Lang (left) and Pinduoduo Senior Vice President Shaohao (right) Danish Ambassador to China Ma Lei (middle)
"One-click" of Danish Goods at CIIE
Denmark is rated as one of the "happy countries in the world". Its unique geographical environment and Hygge culture have created a number of high-quality Danish food brands.
Nowadays, the prosperous consumption power of the Chinese market has attracted Danish food brands to accelerate their embrace of China. At the CIIE, 23 Danish food companies participated in the exhibition, which has more than doubled in three years.
As a representative of China's strong market, Pinduoduo has nearly 700 million annual active buyers, with a total annual transaction volume of more than 1.2 trillion yuan on the platform, and it continues to maintain rapid growth.
From the perspective of the number of annual active buyers, Pinduoduo has become China's second largest e-commerce platform.
During the 618 period this year, the trading volume of imported products on the platform's "Global Buy" channel increased by more than 470% over the same period last year.
As early as June this year, Pinduoduo "Global Go" had a cooperative live broadcast with the Danish Consulate General in Shanghai, and joined hands with famous Danish brands such as Crown Danish Cookies, Pandora and RAINS to bring a Hygge-style live broadcast experience to Pinduoduo users.
The live broadcast attracted more than 320,000 Pinduoduo users to watch, driving the platform's sales of Danish products to skyrocket. Only the "ten billion subsidy" sales of Crown Danish cookies doubled, and the sales of Arla series dairy products increased by about 140 compared with the previous day. %.
The Danish ambassador to China Ma Lei said, “The previous live broadcast has allowed Danish brands to see the amazing purchasing power of Pinduoduo consumers, and it has also stimulated the determination of many Danish brands to accelerate their deployment in the Chinese market.” It is reported that the Danish Food Fair participated in the Expo. Danish companies and gourmet food will all land on Pinduoduo.
According to the latest statistics from the Danish Bureau of Statistics, the bilateral trade volume between Denmark and China from January to August 2020 was 9.11 billion U.S. dollars, and Danish exports were 3.99 billion U.S. dollars, a year-on-year increase of 25.3%. The ever-opening Chinese market has allowed more and more Danish companies to gain beneficial.
“Danish brands can win word-of-mouth on the Pinduoduo platform with their high quality, and the platform can quickly promote Danish high-quality products to open the Chinese market through social fission and win the favor of consumers.” Shaohao said.
Multiple measures to help "open up" and serve the new pattern of "dual cycle" development
Despite the impact of the epidemic, China is still accelerating its pace of opening up.
At the opening ceremony of the CIIE on the evening of the 4th, "China will uphold the belief in openness, cooperation, unity, and win-win, and unswervingly expand its opening up in an all-round way", which has attracted the attention of all walks of life.
Since the beginning of this year, Pinduoduo has continued to promote the sales of imported products through various activities to serve the new development pattern of domestic and international dual cycles.
The platform has successively launched projects such as free trade zone live broadcast, global good product recommendation officer, "national brand hall" and other projects to help nearly 700 million consumers of the platform enjoy the happiness of cloud fight global without leaving home.
Since April, Pinduoduo’s “Bonded Warehouse Live Broadcast” initiated in the industry has been launched in comprehensive bonded areas in Shanghai, Hangzhou, Wenzhou, Fuzhou, Zhengzhou and other places, driving global purchases and sales of tens of billions of subsidies related to imported goods. 1 billion yuan, the delivery mode of bonded warehouse with fire.
At the same time, Pinduoduo has also promoted local representative products with ambassadors and consulates from more than ten countries including Argentina, Serbia, Poland, and Slovakia, and launched the "National Brand Pavilion" program, investing 1 billion yuan in consumer subsidies and resources to go online The brand halls of Chile, South Korea, Indonesia and other countries have been established to promote the sales of high-quality imported goods in these countries.
With the help of a number of comprehensive measures, Pinduoduo's "Global Shopping" has developed more than 30,000 products from nearly 800 international brands for more than a year, covering beauty and personal care, maternal and child parenting, electrical appliances, digital clothing, luggage, and nutrition. Multiple categories such as health care.
In order to help more high-quality overseas brands and products land in China, Pinduoduo has also adhered to the policy of "0 commission" and "0 platform service annual fee" on the merchant side of imported products, that is, every transaction made by the merchant on the platform , The platform does not charge any transaction commissions, and merchants only need to pay a very low payment fee, thereby greatly reducing the cost of selling overseas products.
In response to the ongoing China International Import Expo, Pinduoduo will also launch a live broadcast tour to help Chinese consumers better understand fresh and interesting overseas products.
"We have united with the embassies and consulates of Denmark, the United Kingdom and other countries in China, and will start live broadcasts during the CIIE, leading consumers to experience the charm of the CIIE at close range." Shaohao said, "To the representatives of some countries For sex products, Pinduoduo will also provide large subsidies so that everyone can enjoy high-quality imported goods and services at affordable prices while visiting the exhibition online. Please look forward to it."