Chinanews client, Beijing, November 6th (Reporter Xie Yiguan) Did you count as bald on Double 11 last year in order to save some money? By this year’s Double 11, the e-commerce platform said there were fewer rules, but the result was " The complicated rules of Double 11 will hardly harm the finalists."

  Looking at it now, this year's "Double 11", there are many package activities such as password red envelopes, store full discounts, cross-store full discounts, superimposed discounts, cash red envelopes, and star live broadcasts.

"When I was in school, I was worried about mathematics. After graduating, I still have to learn how to save more money on "Double 11"."

Screenshot from Weibo.

  On the 5th, the State Administration of Market Supervision issued the "Interim Regulations on Standardizing Promotional Behaviors" (hereinafter referred to as the "New Promotional Regulations") to "endorse" consumers and say no to merchants' promotional routines.

"Severely crack down on all kinds of improper promotion activities"

  With the rapid economic and social development, especially the vigorous development of the Internet economy, promotional activities have become increasingly common, and promotional methods have become increasingly diversified, which has become a new hot spot leading market competition.

  The relevant person in charge of the State Administration of Market Supervision stated when interpreting the new promotion regulations that in recent years, operators have used promotional activities to benefit consumers. The sales volume of e-commerce platforms in the promotion seasons such as "6.18" and "Double 11" has been constantly refreshed, reflecting the promotion. Powerful pulling effect on consumption.

At the same time, operators use Internet and other emerging technologies to make promotion rules more complicated, and promotion patterns are constantly being updated, making it difficult to distinguish between true and false promotions.

  “Big prize sales, false promotions, non-fulfillment of preferential promises and other improper promotion methods are increasingly occurring, affecting fair and just market competition and damaging the legitimate rights and interests of honest business operators.” The person in charge stated that all kinds of improper promotion behaviors will be severely cracked down to truly let It is imperative for consumers to “cannot buy and lose money or be fooled” in the promotion. It is imperative to create a consumer environment that allows the masses to rest assured.

Data map: citizens are shopping online.

Photo by Zhang Bin issued by China News Agency

The small move of e-commerce companies to raise prices first and then discount prices will be difficult in the future

  Careful netizens have discovered that some businesses will secretly increase their prices before the annual "Double 11" promotion, and wait until the event starts, and then carry out a unified promotion. The promotion price is sometimes more expensive than before the promotion.

"Thinking that I took advantage of it, but I suffered a boring loss." Some netizens complained.

  In response to the phenomenon that operators "raise prices first and then discount prices" when carrying out sales promotion, the new promotion regulations clearly stipulate the basis for discounts and price reductions.

  "The discount or price reduction of the business operator shall be indicated or the basis of the discount or price reduction shall be indicated by other means that are convenient for consumers. If the benchmark is not indicated or indicated, the discount or reduction shall be based on the same operator in the same business premises. , The lowest transaction price within the first seven days of this promotion is the benchmark. If there is no transaction within the first seven days, the discount or price reduction shall be based on the last transaction price before this promotion."

  "If the operator uses points, gift vouchers, redemption vouchers, vouchers, etc., to redeem the price, the specific method for calculating the discount shall be clearly indicated or publicized through shop notices."

Data map: Express parcels were all over the floor in a logistics distribution station of a university, and female college students lined up to pick up online shopping products on "Double 11".

Photo by China News Agency reporter Zhang Yong

Falsely claim that there is a prize, the default is to win?

Violation

  In the era of online consumption, in order to promote products and promote sales, various prize-winning sales activities are varied. "But if you draw it, you can always get a consolation prize." This is the feeling of many consumers.

  The new regulations on sales promotion have further stipulated that operators adopt a rewarded sales method for sales promotion.

For example, "The act of an operator who provides items, bonuses or other benefits incidentally in order to promote mobile clients, attract customers, increase popularity, obtain traffic, increase click-through rates, etc., is considered a rewarded sale."

  At the same time, the new promotion regulations refine the criteria for identifying improper sales with rewards.

  For example, when the business operator conducts prize-winning sales, the following methods of falsely claiming that there are prizes shall not be used: fictitious prizes, prizes, bonus amounts, etc.; prizes are only placed in specific areas within the scope of the activity; during the activity period, products with winning signs, Lottery tickets are not put on the market or all of them are not put on the market; goods and vouchers with different bonus amounts or prize logos are put on the market at different times; the prizes are not redeemed in accordance with the information clearly indicated to consumers; other methods of falsely claiming that there are prizes.

  "Operators who conduct sales with prizes must not use deceptive methods that deliberately let their default personnel win prizes, such as allowing internal employees, designated units or individuals to win prizes." The new promotion regulations stipulate.

Data map: RMB.

Photo by Chinanews reporter Li Jinlei

Big prizes lure consumers into fools?

The bonus must not exceed 50,000 yuan

  The new promotion regulations are clear, and the highest prize for lottery sales cannot exceed 50,000 yuan.

  That is, adhere to the principles of "inclusiveness and prudence, and promote the healthy development of the digital economy", and increase it from 5,000 yuan to 50,000 yuan in the original relevant regulations.

  At the same time, the new promotion regulations stipulate that in any of the following situations, the amount deemed to be the highest prize exceeds 50,000 yuan:

  (1) Where there are multiple winners in the highest prize, the highest prize of any one of them exceeds 50,000 yuan;

  (2) If the same lottery ticket or purchase of a commodity has two or more chances of winning, the cumulative amount exceeds 50,000 yuan;

  (3) Where the right to use goods, services, etc. are used as prizes, the market price of the right to use goods, services, etc. exceeds 50,000 yuan;

  (4) If the online virtual items such as game equipment and accounts are used as prizes, the market price of the items exceeds 50,000 yuan;

  (5) If the price reduction, preferential treatment, discount, etc. are used as prizes, the discounted price, preferential treatment, discount and other benefits have a discounted price exceeding 50,000 yuan;

  (6) Where lottery tickets, raffle tickets, etc. are used as prizes, the maximum possible prize amount of the lottery tickets or raffle tickets exceeds 50,000 yuan;

  (7) In the name of providing employment opportunities, hiring as a consultant, etc., and setting rewards in the form of salary payment, the maximum amount of the reward exceeds 50,000 yuan;

  (8) Carrying out lottery-style sales with prizes in other forms, and the maximum prize amount exceeds 50,000 yuan.

  In the first wave of "Double 11" this year, what did you buy and did you encounter any promotional routines?

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