[Subtitles] Recently, Shanghai.
The 3rd China International Import Expo.
[Live] Li Jiaqi will broadcast live at the Expo venue.
Hello!
Hello everyone!
Can you see our live broadcast?
We have now started broadcasting!
[Commentary] Li Jiaqi played a live broadcast "carrying goods" at the CIIE, which caused many viewers to stop and watch.
Live broadcast "carrying goods" has become a popular and effective way of selling products in China. How do foreign businessmen at the CIIE view this form?
Let's listen to it with Xiaoxin!
[Concurrent] Junji Shirato, Director of the Asian Business Division, Kao Corporation
Japan actually has a similar form of live broadcast "carrying goods", but for Japan, the digitalization process in China is relatively faster.
(Japanese live broadcast "carrying goods") is not as common as in China.
Japan may be like China, and it will develop into a conventional way in the future. We still have to wait and see.
[Concurrent] Ariafar Karami, Managing Director of Chuangwei Boshi
There is no live broadcast "carrying goods" in Iran. We have not developed such a direct live broadcast sales method, but we also hope to try this method in Iran. I think all countries in the world can use this method.
[Concurrent period] Wei Jifeng, Chief Consumer Officer of L'Oréal China
France and other countries must also have live broadcasts, but they are not as developed as we are here in China, so digital, fast, and so fast.
So live broadcast in China, let us see: live broadcast abroad, what will happen in the future.
[Explanation] At the CIIE, Xiaoxin also met Gao Yousi, an Internet celebrity and video blogger from Israel who currently lives in China. He is very familiar with live broadcasts "carrying goods" and tried live broadcasts in China and the United States. Bring goods".
[Concurrent] Exhibitor guest video blogger Gao Yousi
Our company specializes in cross-cultural content exchange.
We all bring overseas goods and import goods to China, because we have some foreigners from various countries who are fluent in Chinese.
On Double Eleven, I will participate in the live broadcast "carrying goods" event in China, (Black Friday in the US) I will do the live broadcast "carrying goods" of "Black Friday".
Chinese consumers are very used to it.
But these brands have not yet made such attempts in the United States, so whether it is a merchant brand or a consumer, they are not accustomed to watching live broadcasts, nor are they accustomed to "carrying goods" their products through live broadcasts.
This means that as soon as I tell the Americans that live broadcast is "carrying goods," they say: What do you mean?
Can you buy things while watching the live broadcast?
[Explanation] Foreign people are full of freshness in the form of live broadcast "carrying goods", so how does Li Jiaqi view his career?
How will he respond to the expectations of foreign businessmen?
[Concurrent] Li Jiaqi, Internet Marketing Engineer
This (live broadcast "carrying goods") is an infinite possibility, and I think future live broadcasts will become more and more interesting and smarter.
There are already a lot of short videos, including live broadcasts, which have become popular in Southeast Asia, including Europe and the United States. I think this is a mutual transmission and cultural transmission, because we may recommend some international brands. Beauty, clothing, including snacks, etc.
I think if the foreign live broadcast e-commerce industry develops, maybe they will come to recommend Chinese beauty, Chinese delicious, Chinese special agricultural and sideline products.
So I think it (live broadcast) is the same as the Expo. It is a way of complementing each other, helping each other, and making progress.
Reporter Wen Mengxin from Shanghai
Editor in charge: [Liu Xian]