Chinanews client, Beijing, November 6th (Reporter Xie Yiguan) At present, many young people’s greetings have transitioned from "Have you eaten?" to "Have you been pets?"
No matter if you are a "workman" or a "turf-eater" on Double 11, there is nothing that can't be solved by "sucking pets".
What if you want to ask if there is no pet?
"Cloud sucking pet" will help you solve it.
When Douyin and Kuaishou's various sounds resounded in the streets and alleys, within a radius of five miles, someone might be watching someone else's pets laughing!
Who can get more than 4 million likes on the toilet?
The answer is a little fragrant pig.
Recently released by the Douyin account "Yuanbao Not Obedient", a video of a little fragrant pig in a pink dress going to the toilet has completely adorable the hearts of netizens.
The screenshot is from the Douyin account "Yuanbao is not obedient".
In the video, the little Xiangzhu closed the door by himself, sitting on the toilet and pulling Baba whistling and panting. Netizens exclaimed, "Pig can actually use the toilet by himself!" "Is this the sister of Marshal Tianpeng?"
This little sweet pig who loves to drink and clean has successfully gained more than 6 million fans for video publishers.
Do you think this is the pinnacle of likes on cute pet videos?
"Go away and see that you look like a horse..." This video received tens of millions of likes, and the protagonist was a cat named "Liu Erdou".
At present, "Talking Liu Erdou" has more than 40 million fans on Douyin, with millions of likes and over ten thousand comments. Not only is it the top traffic in the pet circle, but the number of fans crushes many star accounts. .
By recording the daily life of "Liu Erdou" with vivid language, the video publisher succeeded in plucking the hearts of the audience.
The screenshot is from the Douyin account "Talking Liu Erdou".
Have seen people who can sing, have you seen dogs who can sing?
"Various cute pet Niuniu" has more than 5 million fans relying on the "stunt" of singing, and was commented by netizens, "Every time it comes out, it is a blockbuster."
It can be said that many people may not have the energy to "raise pets", but they have a "pet" heart.
Regardless of whether there is a "pet" at home or not, it is the easiest pastime to inhale other people's "pets".
Cloud attracts pets, everything can be broadcast
In fact, the protagonist of pet live broadcast has long been more than common cats and dogs. Little fragrant pigs, cole ducks, hamsters, rabbits, and tortoises have all become powerful tools for sucking fans. Just open Douyin, Kuaishou, and Taobao to see Various cute pet videos, cute pet live broadcasts.
“The number of mobile Internet cloud pet users has exceeded 50 million. Correspondingly, the number of pet bloggers on social platforms exceeded 15,000 in 2019.” The Analysys report pointed out.
"From September 2019 to May 2020, the number of viewers in Kuaishou doubled, and more than 100 million people watched pet content through Kuaishou." said Zhao Wenqian, head of Kuaishou pets.
A report released by the Kuaishou Big Data Research Institute in August showed that the highest number of short videos of Kuaishou pets in a single day reached 700 million.
As of May 2020, Kuaishou has a pet live broadcast every 5.4 seconds, with an average live broadcast time of 1 hour per game and an average daily live broadcast time of 16,000 hours.
Screenshot from Taobao live broadcast.
Some people broadcast pets just for fun, but didn’t want to attract millions of fans
"Various cute pet Niuniu" has updated its video on Douyin since July 2018.
Its operator, Nana (pseudonym), told a reporter from Chinanews.com, “At that time, out of a playful mentality, I wanted to share Niuniu’s daily life with netizens, but I didn’t expect to gain so many fans.”
"War against Tchaikovsky" is also an example.
By sharing the daily lives of two cats "Ski" and "Tofu" and a dog "Tchaikov", he currently has more than two million fans on Douyin.
Like Nana, the operator of the "War Tchaikovsky" account told reporters, "I started making pet videos in July last year, and I just liked sharing."
Cui Jiayi only started to make videos in April this year, and her Kuaishou "Cat Tongue Cui" account currently has more than 100,000 fans.
"I live in Wuhan. When I went home during the Chinese New Year, I thought I could return to Wuhan soon. I didn't expect to be delayed for a few months because of the epidemic." Cui Jiayi shared with reporters the original intention of making a pet video. "So I asked a friend to go home and feed the cat. Since it is not easy to trouble my friends to take videos every day to show me, I can only use the photos and videos I took before to relieve my missing feelings. At that time, I made up my mind and started recording my daily life after receiving them.
Like most pet bloggers, Cui Jiayi's fan base is mainly teenagers.
"I started making short videos in Jiangsu. When I returned to Wuhan in September, I had already had 100,000 followers, but because the students started school, the increase in followers has slowed down. I haven't gotten too many followers in more than a month."
"Taobao live broadcast users account for 40% of the post-95 generation, which means that Taobao live broadcasts are younger. Therefore, we believe that cute pet live broadcast is a new phenomenon brought about by young people after introducing Taobao live broadcast." Taobao live fast consumer group The person in charge Liancheng once said.
"You suck in front of the camera, I count the money behind the camera"
Standing on the “cloud attracting pets” vent, a large number of pet short video creators quickly completed the accumulation of fans, and the huge number of fans is the “resource” that can be realized.
"Now there are brands who are looking for me to cooperate and promote products. Usually I will choose according to the products provided by the merchants and the commission ratio." Cui Jiayi said, however, there is currently no account to bring goods or sell pet supplies to earn money. The money coming is almost enough for the cat to be self-sufficient.
"Occasionally, there will be brands coming to us." Nana also shared with reporters, "This aspect of income is not stable, sometimes a few a month, sometimes a month without one."
The screenshot is taken from the Douyin account "Variety Meng Chong Niuniu".
"From September last year to April of this year, Kuaishou pet e-commerce sellers increased by as much as 157%, and the number of orders for pet authors in Kuaishou exceeded 1.4 million per month." Zhao Wenqian said.
According to the "2020 Kuaishou Pet Ecological Report", one out of every two Kuaishou pet creators earns income in Kuaishou. Its channels include Kuaishou order advertising monetization, App promotion, live rewards, e-commerce delivery, pet paid courses, etc. .
A vivid example is that in June of this year, the top-ranking pet account "Tire Ba Ba" brought goods in a jewelry special. The final order volume reached more than 30,000, and the transaction amount reached more than 6 million yuan.
In the process of traffic exposure and content monetization, the live video platform has also played a boosting role.
"After the number of fans has risen to 100,000, official operations will come to me. Usually, posting videos will help. Participating in some activities will also have good benefits to get, such as traffic coupons, exposure coupons, etc." Cui Jiayi told reporters Said.
"Its economy" must be realized by strength
The commercial realization of cute pet videos and live broadcasts relies on the growing pet consumer market.
According to the White Paper on China's Pet Industry in 2019, China's urban pet (dog and cat) consumer market exceeded the 200 billion barrier in 2019, reaching 202.4 billion yuan, an increase of 18.5% over 2018.
It is expected to maintain an average annual growth rate of more than 15% in the next five years. By 2025, China's pet market may exceed 500 billion yuan.
On September 11, at an animal hospital in Nanning, Guangxi, the staff showed special moon cakes for cats and dogs.
Photo by China News Agency reporter Yu Jing
"The online sales of the pet industry exceeded 30 billion yuan in the past year. After the epidemic, it quickly recovered and showed an accelerated growth trend." Alimama, in conjunction with Asia Pet Expo and Tmall Pet Industry's pet economic report released in August, showed that "it is economic." The rally is unstoppable.
Although live video delivery is a vast "blue ocean", with the influx of a large number of pet creators, how to quickly increase fans while maintaining fan stickiness and strive for greater monetization channels has become an urgent consideration for creators problem.
"In order to enrich the content of the video, dubbing has started in the past two months." Cui Jiayi told reporters, "I have a fan group in Kuaishou. Fans will send me the content I want me to shoot, and I will write it down and do it. Into a video."
What kind of pet do you like?
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