"Double 11" is coming, "buy, buy, buy" please beware of promotional routines
This year's "Double 11" promotion activities started earlier and the sales cycle has been longer than in previous years.
To this end, major platforms and many merchants have launched a variety of promotional methods, making consumers "dazzled."
Recently, the China Consumers Association has sorted out what it has learned about consumer rights protection during the "Double 11" and "June 18" campaigns in recent years, reminding consumers to beware of merchants' promotion routines.
Don't spend blindly in the live broadcast room
In this year's "Double 11", many platforms have used live streaming as a driving force to increase users and drive sales.
Experts pointed out that through the "live broadcast + e-commerce" this emerging online shopping diversion method, consumers' attention to Internet celebrity traffic, interest in products, and awareness of experience interaction have all improved to varying degrees. More and more consumers place orders by watching live webcasts.
The anchors’ hard-working explanations, real experience sharing, intuitive presentation of products, and refreshing reviews also make consumers happy to place orders.
However, Chen Jian, director of the Complaints Department of the China Consumers Association, said that behind the “glossy” live broadcast of goods, there are still many irregularities and some hidden consumption traps. While the sales volume continues to rise, a pile of goods are carried by anchors. The "rollover" incident also caused many consumers to complain.
According to the statistics of the China Consumers Association, the "slots" reported by consumers mainly include: live streaming vendors fail to fully fulfill their obligation to disclose license information; some anchors are suspected of propagating product efficacy or using limit words during the live streaming process. Problems; product quality and goods are not on the board, selling "three noes" products, fake and inferior products, etc.; live streaming fan data, sales volume and fake "killing young"; anchors lead consumers to third parties, and the platform has poor credit qualifications Or to induce consumers to conduct private transactions; some products are not guaranteed after sale, and it is difficult for consumers to enjoy the "three guarantees" rights.
For this reason, the China Consumers Association reminds that it is a firm and rational consumption mentality, and remember to meet the needs.
Try to choose a formal platform and a head anchor with a professional selection team, try to choose merchants and products with guaranteed quality and after-sales protection, and don't be "super cost-effective", "hot", "snap-up" and "seckill" created by the live broadcast room. Wait for the atmosphere to be infected, and avoid impulsive orders and blind consumption.
Do your homework to avoid "fake offers"
Red envelope activities have always been a common method for major e-commerce platforms to attract users and increase sales.
However, many consumers find that sometimes these red envelope activities seem to have a lot of discounts, but in fact they are very tasteless.
For example, some consumers reported that they took part in the red envelope grabbing activity on an online shopping platform and grabbed more than 900 red envelopes in total, but the actual discount amount was less than 10 yuan, and a lot of effort was spent. In the end, there was only a sense of loss; some Merchants use tempting slogans such as "limited time buying", "explosive flash sale" and "big sale" to attract consumers to place orders. In fact, it is a routine of "rising first and then falling"; other promotions may just Certain “thresholds” are set for consumption periods, product categories, consumption amounts, etc. Consumers cannot enjoy discounts if they do not meet these thresholds.
In addition, in recent years, more and more platforms and merchants have launched a promotion model for pre-sales of goods to attract consumers to place orders in advance by paying a deposit to enjoy preferential treatment.
This pre-sale model of goods seems to be preferential, but consumers should understand the difference between "deposit" and "deposit". Normally, after the "deposit" is paid, if the consumer does not pay the balance within the specified time, the "deposit" will not be granted. Refund; if the merchant breaches the contract, the customer will be refunded twice the deposit.
To this end, the China Consumers Association reminds consumers to do their "homework" in advance and not be misled by various "fake offers" traps.
Consumers are advised not to believe in the "special price", "clearance price" and "lowest price on the entire network" and other promotions made by the merchants. Before purchasing the product, shop around, first understand the approximate market price of the product, and then whether there are actual discounts for the merchant's promotional activities Carry out evaluations, beware of price traps such as "bright decline and real increase", and avoid impulsive consumption due to the temptation of false promotions.
At the same time, pay the deposit carefully to prevent consumption traps.
Be wary of business breaches and protect personal information
During the "Double 11" promotion in previous years, some merchants made false bids for inventory in order to impact sales, and some merchants may just launch low-price promotional activities such as "seckill" and "bid" just to promote or collect consumers' personal information. After attracting a large number of consumers to place an order, the merchant either delayed the delivery and waited for the consumer to cancel the order, or unilaterally under the excuses of "abnormal order", "product out of stock", "operation error", and "system error" Compulsory "cutting orders", due to the large number of consumers placing orders, if the merchants cannot handle them properly, it is very easy to cause mass consumption disputes.
Some merchants pay attention to sales and despise after-sales service, and often cause dissatisfaction among consumers. Common problems include failure to fulfill the seven-day unreasonable return regulations set out in the Consumer Rights Protection Law, refusal to provide consumers with purchase invoices, and no answer for after-sales calls. It is in vain, the goods have obvious quality problems but require consumers to appraise, fail to perform the "three guarantees" obligations, and delay the processing of consumer returns or refund requests.
Especially in new e-commerce formats such as live streaming, micro-commerce, and small and medium-sized e-commerce, these after-sales service problems are more prominent, and the legitimate rights and interests of consumers are difficult to protect.
To this end, the China Consumers Association reminds consumers to attach importance to the protection of personal information and do not easily authorize businesses.
Consumers should pay attention to the protection of their personal information. If it is not really necessary, try not to provide it or authorize it to the merchant, so as not to be excessively collected by the merchant or used to push advertising information.
At the same time, express packages often contain personal information such as consumers’ names, phone numbers, and addresses. Consumers should tear up or smear personal information before discarding express packages to prevent leakage.
At the same time, consumers should pay attention to obtain and save shopping vouchers and corresponding business commitments for use in rights protection.