China News Service, November 5th. According to the website of the State Administration for Market Regulation, the State Administration for Market Regulation issued on the 5th the "Interim Regulations on Regulating Promotional Behavior" (hereinafter referred to as the "Regulations").
The "Regulations" clarify that discounts and price reductions by business operators shall indicate or indicate the basis of discounts and price reductions through other methods that are convenient for consumers.
Data map: Citizens go shopping in the commercial street.
Photo by China News Agency reporter Sheng Jiapeng
The "Regulations" clarify that business operators within the territory of the People's Republic of China for the purpose of selling goods, providing services (hereinafter referred to as goods include providing services) or gaining competitive advantages, carry out promotions through rewarded sales, prices, free trials, etc., and shall comply This provision.
The "Regulations" point out that when carrying out promotional activities, operators should display information about the activities truthfully, accurately, clearly and clearly, and must not use false commercial information, fictitious transactions or evaluations to make false or misleading commercial propaganda to deceive or mislead consumers or related The public (hereinafter referred to as consumers).
The "Regulations" require that if there are additional conditions for price promotion activities, operators should clearly indicate the conditions.
Business operators who carry out price promotion activities such as price reductions and discounts within a limited time shall clearly indicate the time limit.
The discount or reduction of prices by business operators shall indicate or indicate the basis of the discount or reduction in other ways that are convenient for consumers to recognize.
If the benchmark is not indicated or indicated, the discount or price reduction shall be based on the lowest transaction price of the same operator in the same business place within seven days before the promotion.
If there is no transaction within the previous seven days, the discount or price reduction shall be based on the last transaction price before this promotion.
The "Regulations" will come into effect on December 1, 2020.
On December 24, 1993, the former State Administration for Industry and Commerce Order No. 19 promulgated the "Provisions on Prohibiting Unfair Competition in Sales Activities with Prizes" at the same time.