Our reporter She Ying
The annual "Double 11" shopping festival is in full swing, and various merchants have launched a new round of promotions, especially online merchants with various promotional methods, such as pre-sale deposit deduction, "cat raising activities", and flash sale prices And so on, so that consumers are overwhelmed.
However, in addition to the benefits of these promotions, there may also be routines.
Recently, the China Consumers Association has compiled the promotional routines that consumers have complained most during the "Double 11" and "6.18" promotion events in recent years, including live broadcasts with fans, false prices, false publicity, and harassment of promotional advertisements. , Remind consumers to pay more attention to orders not to deliver goods and after-sales service to keep up.
Red envelope activities are the usual means for major e-commerce platforms to attract users and increase sales, but sometimes these red envelope activities seem to have a lot of discounts, but in fact they are very tasteless.
"Previously, some consumers reported that they had participated in the red envelope grabbing activity on an online shopping platform and had grabbed more than 900 red envelopes in total, but the actual discount amount was less than 10 yuan, and a lot of effort was spent. In the end, only a sense of loss was full. According to Ren Jing, director of the Consumer Guidance Department of the Consumers’ Association, some merchants use tempting slogans such as "limited time buying", "explosive flash sale", and "giant sale" to attract consumers to place orders, but in fact they are "first "Rise and then fall" routine.
In addition, more and more platforms and merchants have recently launched a product pre-sale promotion model to attract consumers to place orders by paying a deposit in exchange for discounts.
Ren Jing reminded that this pre-sale model of goods seems to be preferential, but consumers should understand the difference between "deposit" and "deposit".
Normally, after the "deposit" is paid, if the consumer does not pay the balance within the specified time, the "deposit" will not be refunded.
Therefore, you must be cautious before paying the "deposit".
As an emerging sales channel, live streaming is the most popular way to attract traffic from online shopping, and it has become the focus during the "Double 11" period.
Data show that the live broadcast e-commerce market in 2019 has reached 433.8 billion yuan.
However, while the sales volume continues to rise, a series of anchor "carriage rollover" incidents have also caused dissatisfaction among many consumers.
According to the statistics of the China Consumers Association, the main issues that make consumers dissatisfied include the fact that the merchants who brought the goods on live broadcast failed to fully fulfill the obligation of publicizing license information; some anchors had illegal publicity problems in the process of carrying goods on the live broadcast; "Three nos" products, fake and inferior products; anchors lead consumers to third-party platforms with poor credit qualifications or private transactions; some products are not guaranteed after-sales, and it is difficult for consumers to enjoy the "three guarantees" rights.
Ren Jing reminded consumers that they should establish a sense of scientific consumption and rational consumption. When facing various promotions and discount advertisements, they should remain sensible and choose products according to their actual needs; try to choose businesses with complete qualifications and good reputation. Do not log in to unfamiliar websites or click on unknown links to trade at a cheap price; do not randomly add strangers' WeChat, QQ and other communication methods and trade privately, so as not to lose money.
After the transaction is over, you should pay attention to request and save the shopping voucher and the corresponding merchant's commitment. Consumers who shop online should also keep order information, shopping chat records, etc., as evidence of rights protection; when a consumer dispute occurs, consumers can first contact the merchant Communication with the platform, if the communication is not smooth or the communication fails, you can complain to the China Consumers Association.