The 3rd China International Import Expo opened in Shanghai on the 4th.

As my country speeds up the construction of a new development pattern with domestic and international double cycles as the main body and mutual promotion of domestic and international double cycles, this world's first national-level expo with the theme of imports is playing an increasingly important role.

Medicine, food, shelter, beauty, behind every small change is an open note, and they work together to become an "open song".

Medical: Health Guardians "speed up"

　　"One is hard to find" early, and the exhibition area has been expanded repeatedly. The medical equipment and medicine and health care exhibition area can be called the most "hot" exhibition area at the CIIE.

Taking the CIIE as the starting point, vaccines, medicines, medical devices, and even "invisible" medical services are all "speeding up" and becoming the guardians of Chinese residents' health.

　　At the second CIIE, the well-known pharmaceutical company GlaxoSmithKline brought the first approved shingles vaccine "Xin'an Lishi" in China.

After the meeting, this vaccine started the "acceleration" journey to China.

　　Sun Lei, head of the vaccine business of GlaxoSmithKline China, introduced that "Xinan Lishi" was officially listed in June this year. China is the fifth country and region to be listed in the world, thanks to China's rapid approval.

At present, the shingles vaccine has been vaccinated in more than 10 cities across the country and continues to be rolled out across the country.

　　At the first CIIE, the multinational medical device giant Medtronic launched its star product-the "World's Smallest Pacemaker" Micra.

At the second CIIE, Micra was officially listed, and more than 700 surgical implants have been completed so far.

Micra's second-generation product, the dual-chamber pacing system, will be unveiled at the 3rd CIIE.

　　Taking the CIIE as the starting point to "speed up" and "invisible" cloud medical services, more global pharmaceutical companies are accelerating their entry into China.

　　At the second CIIE, Varian Medical demonstrated the 5G-based radiotherapy cloud system "Wisdom Cloud Interconnection".

Through the CIIE platform, this system has entered more than 200 Chinese cities, helping lower-level hospitals to achieve interconnection in the cloud.

　　"The CIIE is a reassurance, giving us strong confidence in continuing to take root in China's development." Zhang Xiao, senior vice president and president of Greater China of Warri Safety Ball, introduced that companies will continue to invest in China during the epidemic.

At the third CIIE, the company will bring the "Asia-Pacific debut" of the ProBeam360 compact single-chamber proton therapy system, and the "China first" of drug-loaded microspheres used in interventional chemotherapy for liver cancer.

　　According to Wang Binjie, assistant to the general manager of the exhibition department of the National Convention and Exhibition Center (Shanghai) International Import Expo, in the past three years, there have been many “loyal fans” in the medical equipment and healthcare exhibition area, including companies such as Merck, Eli Lilly, AstraZeneca, and Roche. China International Import Expo Bureau signed a letter of intent to participate in the next three years.

Food: Global cuisine "jumps" on your table like this

　　New Zealand milk, French beef, Spanish ham, Japanese soy sauce... There are more and more "new faces" on the table of Chinese residents.

The support of the opening-up policy, the continuous improvement of trade facilitation measures, the continuous display of the "Expo effect", and the changes "on the tip of the tongue" tell the story of China's new opening up.

　　At the first CIIE, New Zealand milk from New Zealand became a "net celebrity product".

From the New Zealand ranch to the Chinese supermarket, they experienced a wonderful journey across the northern and southern hemispheres, which took only about 72 hours.

　　"It used to take 8 days for customs clearance, and the shelf life of fresh milk has already passed half of the shelf life." Said Sheng Wenhao, CEO of New Zealand New Zealand Dairy Asia Pacific. After the reform of trade facilitation, the speed of customs clearance has accelerated. The volume of fresh milk imports has expanded from 3,000 bottles per week to 30,000 bottles. Especially after the CIIE, the highest weekly sales volume reached 80,000 bottles, which is 26 times the amount before trade facilitation and more than twice the amount before the CIIE.

　　What Newland has shared is not only the dividends of China's optimization of the business environment and trade facilitation, but also the opportunity to use the CIIE as a "springboard" to enter China's vast economic hinterland.

Now, Newland's products are sold to Mohe, Heilongjiang, Pingluo, Ningxia and other places.

This year, Newlander signed the third CIIE early, doubled the exhibition area, and continued to increase its investment in the Chinese market.

It is also driven by the "China Dividend" that Roy Van Denk, the general manager of New Zealand's global research and development, will come to China to participate in the CIIE even if he needs to be quarantined for 14 days. Lan has brought so many opportunities, I really can't miss it."

　　Zhou Lingyan, deputy general manager of the Exhibition Department of the National Convention and Exhibition Center (Shanghai) International Import Expo, introduced that the food and agricultural products exhibition area of ​​the 3rd CIIE will open three exhibition halls, which have attracted thousands of companies from nearly 100 countries and regions. There are nearly 30 leading companies in the industry.

Live: "New Friends" came to my house

　　The perfect home life is not so big or luxurious. Clean, orderly, comfortable and practical are the pursuit of many people.

With the CIIE as a bridge, there are more and more "new faces" in people's homes. These "new friends" tell the "Chinese story" of consumption upgrade.

　　"China is one of the most important markets for IKEA in the world." IKEA China Corporate Communications and Public Affairs Vice President Huo Ruolin said that IKEA will debut in the energy-saving and environmental protection zone set up for the first time at the third CIIE.

　　"China has a huge consumer market and other favorable factors. We have strong confidence in the Chinese market." Tetsuro Honma, President and CEO of Matsushita Electric China Northeast Asia, said that after the second CIIE, Panasonic will speed up health care and fresh food. The implementation of supply chain projects has accelerated the marketization of Panasonic's unique clean technology.

Panasonic is also increasing investment in Jiaxing, Guangzhou, Suzhou and other places, and expanding its software company in Dalian.

　　Tetsuro Honma said that at the third CIIE, Panasonic will introduce the concept of Panasonic's intelligent and healthy space and showcase its advanced technology in clean technology and non-contact equipment.

Beauty: Jin Bo style is beautiful and beautiful

　　"First of all," is the world's vivid impression of Shanghai.

At the CIIE, the consumer goods exhibition area has always been one of the most watched exhibition areas. The global exhibits here are echoing the Chinese residents' pursuit of a better life.

　　The giant down jacket suspended in the air, the latest clothing series displayed in different colors...Uniqlo, which participated in the CIIE for the first time, won the 1,500 square meters exhibition area in one go, and is the "exhibition king" at the third CIIE.

Wu Pinhui, Global Senior Vice President of Fast Retailing Group and Chief Marketing Officer of Uniqlo Greater China, said: “Since March this year, Uniqlo Greater China has resumed performance at a faster than expected rate. Since May, sales of Uniqlo stores in China have already Revert to the same period last year." China is Uniqlo's largest overseas market. From June to October, Uniqlo opened more than 40 new stores. In the future, it hopes to accelerate the sinking to more second, third, and fourth-tier cities. , Deeply cultivate the Chinese market.

　　According to the relevant person in charge of the China International Import Expo Bureau, the consumer goods exhibition area of ​​the 3rd CIIE has an exhibition area of ​​90,000 square meters, far exceeding the planned area. It has gathered more than 800 companies around the world, including more than 30 Fortune 500 companies and industry-leading companies , Will create a global brand gathering place, global new product launch place and international trend leading place.

(Yao Yujie, Zhou Rui, Sun Qing, He Xinrong)