Chinanews client, Beijing, November 3 (Zuo Yukun) Good November, people with no money!
Oh no, Double 11 consumers.
The Double 11 Carnival in 2020 will come earlier than ever.
At 0:00 on November 1, the Double 11 Shopping Festival opened.
Under the new theme of "two outbreaks, double happiness", this year's Double 11 has been successfully upgraded from "single sticks" to "double sticks". One day has changed to four days. November 1st-3rd is the first wave. November The 11th was the second wave.
This love-hate nationwide carnival kicked off ahead of schedule, and the wallets of countless "hand chops" became the most empty place in the world ten days earlier than in previous years.
Screenshot from Weibo.
Don't sleep, deposit person!
"All girls! Don't sleep!"
"Don't sleep! Don't sleep! Really don't sleep!"
"Started! Started!! Started!!!"
No one can stop a beater from sleeping, but Li Jiaqi's live broadcast can.
Screenshot from Li Jiaqi's live broadcast.
On the evening of October 20, the live broadcast of the head anchor kicked off the double 11 pre-sale.
On this "extremely sleepy" night, Li Jiaqi played gongs and bells in the live broadcast room, attracting a total of 162 million people online, and Wei Ya's live broadcast room also reached 149 million people.
Netizens who have paid the money have expressed that they "last regret knowing these two people."
I still remember there was always such a description in Mary Su’s novels: the overbearing president smiled evilly, operated a few mobile phones, and made hundreds of millions in one night.
These sections that no one looked at and sneered at this year's Double 11 pre-sale-the two major live broadcast rooms with a total deposit of more than 1 billion results, opened this year's doomed double 11.
Screenshot from Weibo.
The long pre-sales in the previous period were only for the outbreak of the last double 11 day.
In this year when the front is stretched, for all the friends who are "participating in the grand event", if you have to find a word to describe it, that is, WeChat, Alipay, bank cards, and credit cards are "all four empty".
The head is bald, the cat owner!
The deposit is paid, and the Double 11 challenge has just begun.
At this year's Double 11 kick-off meeting, Tmall and JD.com stated that they will not play complex calculations this year.
There is no longer a "deposit swell", no more need to go everywhere to "receive allowances", the platform can automatically fully reduce, and even launched a cat raising event in line with the trend of the whole people to buy cats. After shopping, it is not inadvertent. .
Screenshot from Tmall.
Quoting from the recent hot "draft into a group" stalk, consumers can feed a talented cat online, do various tasks, and team up to interact with friends to train their "cats" into rapper, dancer or vocal. Then divide the total 2 billion red envelopes.
Does it look the same as last year's "Building Building", changing the soup without changing the medicine?
Yes, they are indeed the result of the same team.
Recently, some internal employees of e-commerce platforms said that the number of active users of cat raising games surpassed the 100 million daily active users in just a few days.
"Are you there? Help me." People who don't say a word in the circle of friends on weekdays started to socialize again for the sake of raising cats on Double 11. They are collectively referred to as "cat tool people."
Screenshot from Weibo.
I still remember the last time you talked to me, it was during the Spring Festival gathering of the Five Goods.
Counting the days, it really is double 11.
In addition to "Mao Mao", everyone also found that although there are fewer rules this year, there are many package activities such as password red envelopes, store full reduction, cross-store full reduction, superimposed discounts, cash red envelopes, and star live broadcasts.
Moreover, the same are all discounts. Do you choose to buy one get one free, or do you return the coupon after a 40% discount?
Behind the gameplay, everyone who wants our wallets to yield must work harder than us.
It seems that no matter how the Double 11 develops, the math problem is always bald.
Screenshot from Weibo.
"If you want to save money, you need to spend more time. There are no free discounts." Many netizens said with emotion, if I learn math well, how can I care about the money here?
How are you, the last person!
The day of paying money came so fast that some people were caught off guard.
During the period from November 1st to 3rd, many people who paid the deposit before will start to pay the balance first.
For most people, they may have experienced a period of rejuvenation.
Screenshot from Weibo.
When I paid the deposit, I felt like a billionaire. When I paid the balance, I realized that I was just a poor man.
In order to prevent everyone from forgetting to pay the balance or preparing to give up chopping hands, Li Jiaqi once again encouraged everyone to be brave enough to chop hands with the spirit of drinking ten cans of Red Bull.
Wu Dawei TV also launched the Qitai Gala, which is more lively than the Chinese New Year.
Screenshot from Li Jiaqi's live broadcast.
The red paper of Spring Festival couplets in Li Jiaqi's hand was unfolded, and the five characters "Chong ah the last person" were written impressively.
The atmosphere is already in place, and the people of the final product are like a rainbow, embarking on the road of the heroic final product with the consciousness of eating dirt in the next three months.
If the payment is successful, there is no way to go back.
According to data from Alibaba, after 111 minutes of the "Tmall Double 11" campaign, 100 brands had transactions exceeding 100 million.
In the opening minute of Double 11, Adidas' turnover exceeded 100 million, followed by Nike, which exceeded 100 million.
Subsequently, domestic brands such as Cobos, Balabala, Pechoin, and Quanyou Home Furnishing also competed to exceed 100 million.
Data released by Tmall.
According to data from JD.com, JD Supermarket’s sales in the opening 10 minutes of Double 11 increased by over 700% year-on-year, JD’s fresh food increased by over 600% year-on-year in 5 minutes; 30-minute sales in high-end quality household appliances increased by more than 10 times; Billion.
When paying the money, you must also avoid forgetting the final balance of the combined payment, otherwise all previous calculations will be ruined.
It was like doing a math paper for a long time, and it turned out that the answers were all written on the draft paper.
Screenshot from Weibo.
You see, they sing and dance and laugh so much!
It seems that I am the only person in the world who shed tears because of poverty.
Before Double 11: Good morning, hit workers.
Double 11: Confidently place an order like a master.
After Double 11: Good morning, Worker Ding (hands have been chopped off).
That's it, consignee!
Enjoying the joy of demolition express delivery ten days in advance is the comfort given by e-commerce platforms on Double 11 this year.
In addition to "calling poor", another theme led by this year's Double 11 is the speed of express delivery, which makes people suspect that "it is simply the goods sent to me by the neighbor", and even exceeds the "want to return the goods to save the living expenses."
Screenshot from Weibo.
At 0:35 in the morning of November 1st, only 5 minutes after the double 11 consumers started to pay the final payment, Mr. Li from Xiaoshan, Hangzhou received a parcel delivered by rookie, refreshing the new double 11 logistics speed.
On the same day, 6 minutes after paying the final payment, Ms. Rong from Xilinji Town, Mohe County, Heilongjiang received the lipstick booked on JD.com, which was also the first order given by JD on Double 11.
In addition to the courier, the robot is also rushing to deliver the goods to you.
At 1 a.m. on November 1, less than half an hour after the final payment was made on Tmall Double 11, the Ali logistics robot "Little Man Donkey" delivered the package to Hangzhou consumer Ms. Ma.
How many minutes did you receive the express?
When you received the courier, did you close your eyes and didn't want to open them, or did you think you were doing it again?
Screenshot from Weibo.
A few years ago, Double 11 was just an unremarkable "Singles' Day". On that day, there will always be a group of "single-playing artists" singing "Singles Love Songs" in KTV to "celebrate" this year and no one will come. Turn over the number plates you love.
In the twelfth year of the Double 11 Shopping Festival, its significance has already surpassed a shopping festival itself and has become a carnival of national entertainment + consumption driven by consumerism.
Numbers may no longer be the most important one. “We really didn't focus on numbers and think about problems internally, but (research) how to give merchants and consumers a better experience." Taobao President Jiang Fan said.
I was exhausted, thinking of fighting hard and finished Double 11, which added a lot of fun to my ordinary life.
But when I woke up, I found that November 2 was displayed on the calendar. The next wave of real Double 11 has not yet arrived. What new plans do you have?
A few days later, when the four zero overlap moments on November 11th, everyone will create a new historical moment together.
are you ready?
(Finish)