<Anchor> The



line of lines at department stores last weekend was longer on the news that a luxury brand was raising prices again in a few months.



Reporter Jeong Da-eun, reporter Jung Da-eun, covered the reason for the demand for luxury goods that did not cool down despite the corona recession.



<Reporter>



A long line lined up in front of a department store.



The news of the price hike of the famous high-end brand Chanel has attracted people from before the opening of the department store last weekend.



In fact, today (2nd) Chanel raised the price of some products, including handbags, by an average of about 2%.



This is the second time this year after it was raised by about 20% in May.



[Chanel store staff: There is no black at all.

I don't know when it will come in.]



Consumption sentiment has contracted, but sales of luxury goods have increased significantly.



The sales of luxury goods at the three large department stores have been on the rise for the seventh month since April.



[Kim Ye-jin/Namyangju City, Gyeonggi: Isn't it possible to buy a luxury product that you couldn't normally buy because of frustration or rewarding sentiment because you can't travel or go freely...

.] It



is an analysis that consumer sentiment suppressed by corona, so-called'rebound consumption', led to the purchase of expensive products.



In addition, as overseas travel routes were blocked, demand for luxury goods from local or duty-free shops was concentrated in Korea.



Sales of luxury department stores increased similarly when infectious diseases such as the 2009 H1N1 flu and MERS in 2015 occurred.



The increase in luxury distribution channels such as live commerce and online shopping, as well as the increase in purchases by the younger generation, also affected.



[Eunhee Lee/Professor of Consumers Department at Inha University: Offline interaction is completely limited, but in online communication, you can reveal yourself and express yourself, get recognition and attention from others...

.] The



atmosphere is that high-end brands are not limited by price hikes due to the solid'invincibility of luxury'.



(Video editing: Kim Jong-tae, VJ: Jung Min-gu and Park Hyun-woo, screen source: News 1)