(The 3rd CIIE) How does the "Never End" CIIE release spillover effects?
China News Service, Shanghai, November 2 (Zhou Zhuoao) The opening of the third China International Import Expo is coming soon.
But for many overseas businessmen, the CIIE has actually begun from the moment they enter the Chinese market.
Data map: On November 1, the installation of the CIIE entered the final stage.
Three days before the opening of the third China International Import Expo, all preparations are ready.
This year’s CIIE’s exhibition area has increased by 14% compared to the previous one. Nearly 50 Fortune Global 500 and industry leading companies will participate for the first time this year. Dozens of companies have signed contracts for the next three consecutive sessions. There will be hundreds of new products, new technologies, and new products. The service carried out "world premiere, first exhibition in China".
Photo by China News Agency reporter Tang Yanjun
The Belgian state banquet ice cream brand "Quci", which participated in the CIIE for the first time this year, brought the products to Hongqiao Pinhui for sale in July this year.
Liang Xiaoqiu, representative of Yuxi China, told reporters from China News Agency that through the "sale before exhibition" model, companies can determine key promotion categories in advance, so as to better land their products in the Chinese market.
It is also the first time that the French independent jewelry brand Karloff participated in the CIIE, and it opened its first store in China before the CIIE.
Xue Yingjie, general manager of Greenland Global Commodity Trading Port Group, introduced that in June this year, Greenland Trading Port formally signed the Kalover brand. From preparing to enter China to opening its first online and offline store, Kalover only entered at a “speed” in 5 months. Chinese market.
"We are more and more aware of the agglomeration advantages of the CIIE. More and more companies come here to warm up in advance. They also hope to have long-term opportunities to contact Chinese buyers and consumers." Xue Yingjie said, as the CIIE " 6 days + 365 days" perennial trading service platform, Greenland will further amplify the spillover effect of the CIIE, and help overseas big names enter China "easily" through the entire process of "nanny-style" services such as opening stores and Shanghai CIIE.
In fact, the exhibition in just 6 days is only a carrier of the CIIE, and the CIIE has formed a complete set of business models and institutional systems.
As the "6 days + 365 days" perennial exhibition and trading platform continues to go online, the spillover effect of the CIIE has made "exhibits become commodities, buyers become traders, exhibitors become investors, and policies change systems" no longer a simple slogan .
Up to now, 56 "6 days + 365 days" perennial display trading platforms have been established in Shanghai.
These platforms provide comprehensive services such as policy consultation, import and export agency, trading, logistics, exhibition promotion, media promotion, and business docking for overseas high-quality goods such as CIIE exhibits to enter the Shanghai and even Chinese markets, and truly realize the "never ending" China International Import Expo".
Statistics from the Shanghai Commercial Department show that in the two major project contract signing activities in the first half of this year, 32 CIIE exhibitor projects settled in Shanghai.
Thanks to the spillover effect of the CIIE, from January to August this year, the actual amount of foreign direct investment in Shanghai was US$13.88 billion, a year-on-year increase of 5.9%.
These overseas merchants who are deeply involved in the Chinese market have also had an unusual chemical reaction with the Chinese market.
A number of innovative experience formats such as the Swiss Ice Cream Institute, Belgian Beer Workshop, and Spanish Ham Factory Store have begun operations in Shanghai.
At the same time, innovative formats such as China's new online economy and Internet business models also benefit overseas companies.
A group of consuls in Shanghai, including Argentine Consul General in Shanghai Oparo, Canada's Deputy Consul General in Shanghai Beijies, and New Zealand's Acting Consul General in Shanghai, Mark Wen, have personally experienced the charm of live delivery by entering the live broadcast room.
Oparo, who attracted tens of thousands of viewers to watch the goods in less than an hour for the first time, said frankly that he fell in love with this business model. Now he conducts live broadcasts once or twice a month, and recommends Argentina’s “Into Bo Same style" and local traditional culture and special products.
Oparo said that live delivery of goods is a very good way of dissemination and has a very positive influence, allowing trade activities to be carried out smoothly during the epidemic.
“The CIIE is not only a platform for trade exchanges, but also a bridge for cultural exchanges between countries.” Iranian Consul General in Shanghai Ramazan Parvaz pointed out in an interview with a reporter from China News Agency that through the spillover effect of the CIIE, Iranian specialty products and culture are well spread in China.
Ramazan Parvaz said that Iran’s Iran Import Pavilion opened in Greenland Trade Port achieved a profit of more than RMB 5 million in less than two years. “Chinese consumers are very interested in Iranian culture and products. With good market prospects and excellent performance in epidemic prevention and control, more and more Iranian companies will enter China to seek development in the future.” (End)