Containment, Black Friday: online sales sites expect an intense period

Amazon is told to keep a low profile.

While hundreds of thousands of businesses are closing the curtain because of the confinement, the American giant has agreed, at the request of the government, to cancel out of decency its advertising campaign before Black Friday.

Announcement made by the Minister Delegate for Industry, Agnès Pannier-Runacher, on Saturday on Europe 1. But this does not prevent online sales platforms, doped by the first confinement, from rubbing their hands.

For them it is a new blessed period which opens.

During the first confinement, Amazon's turnover had jumped by 40%.

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The American giant is therefore preparing for a new period of intense purchasing.

In France, all of its distribution centers will be operating at full capacity.

And to avoid having to close because of the lack of security as in the spring, Amazon has implemented no less than 150 sanitary measures in its warehouses.

Black Friday on the horizon, then the end of year holidays 

For all e-commerce players, Black Friday is in the sights: a week of promotions galore from November 23 to 27.

“It will inevitably be special this year, we will adapt our offers,” says a major French seller.

And the sites are already seeing further, until the end of the year celebrations.

If the lockdown were to last, with the stores closed, they would carve out the lion's share for Christmas gifts.

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But this time there will be competition.

Small traders organize themselves to maintain their activity with "click and collect".

Some are grouping together to weigh in, such as the "librairiesindependantes.com" site which allows you to order a book online and pick it up in one of the 1,000 referenced bookstores.

Their goal: to convince the French to make solidarity purchases rather than spending with large companies that are doing well.